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10% of Ghana's mobile phone users browse internet, 16% check email - survey

May 4, 2014

The largest part of mobile phone users in Ghana, 97.3%, use their headsets to make or receive calls, while only 10.1% use their devices to browse the internet, according to the newly released by the National Communications Authority (NCA) 2012/13 Cellular Mobile Consumer Satisfaction Survey. Also, 15.7% of Ghana's cellphone subscribers use their devices for sending and/or receiving emails.

The results of the survey suggest a strong growth potential for Ghana's mobile data market in view of slowing growth in traditional voice services.

The number of mobile data subscribers in Ghana increased by 3.34% m/m to 12.82 million as at the end of February 2014, resulting in an increase in the overall penetration rate in the country from 47.36% to 48.84%, the latest available NCA data shows. South Africa-based MTN remained the dominant player on the mobile data market with a market share of 52.86%, followed by UK-owned Vodafone Ghana with 15.86%, Indian-owned Airtel with 15.43%, Tigo with 13.07%, Glo with 2.38% and Expresso with 0.39%.

The number of Ghanaian subscribers for mobile voice services edged up 0.69% mm to 28.6 million as at the end of February 2014.

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Source: IntelliNews - Weekly Reports

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