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LG heats up smartphone race with new flagship G3

May 30, 2014

Company launches new flagship G3 simultaneously in six international cities

LG Electronics on Wednesday launched its new flagship smartphone G3 in Istanbul for Middle East and Africa market and said its latest innovative super product will hit the shelves of UAE retail stores in late June or first week of July.

The South Korean firm's much-awaited launch of high-end strategic smartphone was simultaneously launched in five other ÝnternatÝonal cities including New York, London, San Francisco, Seoul and Singapore. The company, which will start shipping the new smartphones in different phases, is expected to announce region-specific pricing at later dates.

The new metal-clad product comes loaded with huge upgrade over its predecessor G2 in terms of exterior look, internal hardware and enhanced security features. The latest LG smart device, running on Android 4.4.2 KitKat OS, 3000 mAh (removable) battery and a single-SIM configuration, shÝps wÝth Qualcomm Snapdragon 801 processor and Knock Code support.

The LG G3 also bears a 5.5-inch high-resolution Quad HD IPS display with a staggering pixel density of 538ppi. It also features a 13-megapixel rear camera with 'optical image stabiliser plus' technology and the LG said the camera has laser auto focus which can shoot sharp images in a fraction of the time required by conventional phone cameras.

"The smartest innovation in a fast evolving smartphone market is creating harmony between advanced technology and a simplified user experience," Dr Jong-seok Park, president and chief executive of the LG Electronics Mobile Communications Company, said in a statement to ?Khaleej Times on Wednesday. The flagshÝp device, housed Ýn a polycarbonate lightweight shell wÝth a removable cover, will be available in two variants 16GB (with 2GB Ram) and 32GB (with 3GB Ram) with expansion options up to 128GB. The power and volume buttons remain intact on backside like its predecessor G2. Kevin Cha, chief executive of LG Electronics Middle East Africa, said Turkey is the biggest country in the region and it is the model for the other countries in smart phone industry.

"The expectations are very significant for us and so, we introduced more simple smartphone than ever for our customers," he said.

Calvin Cho, managing director of LG Electronics Turkey, who delivered the welcoming speech, said the company received tremendous response from the smartphone users after G2 launch nine months ago in Dubai.

"It is very successful product within the mobile business. We are confident that G3 will add up another success on top of this G2. By having more attention to LG brand we want to become top three major players in the world."

The leading electronics company, which ranked third in smartphone sales last year after Samsung and Apple by shipping 13.2 million units, is also introducing three 'smart features' namely Smart Keyboard, Smart Notice, and Smart Security on its new flagship product.

The Smart Keyboard tries to minimise thumb and eye movement and features adaptive touch and predictive typing. Smart Notice is the company's virtual assistant, that provides the 'right notifications at the right time' while Smart Security comprises Content Lock, Knock Code, and Kill Switch remote features.

"LG G3 is the result of our effort to actualise that idea into a tangible product. And we are extremely pleased with the result," Park said.

Ufuk Gursoy, head of sales, mobile communications of LG Electronics Turkey, explained the key features of G3 in its presentation and said the company has optimised simplified user experience and the latest technology in new flagship smartphone.

The South Korean electronics giant said that it will also be introducing a number of new accessories for the G3 including a wireless charger. It also announced the G3's compatibility wÝth the G Watch and all other smart watches runnÝng on Android Wear. The LG G3 will be offered in five vibrant colours Metallic black, silk white, shine gold, moon violet and burgundy red.

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Source: Khaleej Times (United Arab Emirates)

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