Consumers are overwhelmingly ready to share personal health information to help researchers better understand a disease, particularly if they can do so anonymously. According to a release, new findings from the fourth
"The on-the-go health information movement is integral to the care patients seek in addressing their medical interests," said
In addition, the
More than one in three Americans say they would trust a disease website sponsored by a pharmaceutical company (35 percent). At the same time, fewer Americans say they would never visit a pharmaceutical-sponsored website for more information about a disease or medication, with resistance dropping from 23 percent to 16 percent in the past year alone.
To help researchers understand a disease or improve care or treatment options, 90 percent of Americans are ready to share personal health information:
_26 percent would share regardless of whether data were anonymous.
_23 percent would share if they could control which data were anonymous.
_40 percent would share if promised that all data would remain anonymous.
Showing a potential relationship between these two groups; consumers who would be willing to visit pharmaceutical-sponsored websites are more willing to share health information (91 percent), compared to those who say they would never visit a pharmaceutical- sponsored website (83 percent).
When it comes to managing personal health, a majority of consumers would use a wearable health device (81 percent). However, industry data suggest that fewer than 10 percent are currently using one (
Mobile platforms, such as smartphones and tablets, continue to increase in popularity, nearly doubling in use compared to two years ago. Personal computers remain the main tool for health searches:
_The percentage of Americans using a PC to look for health information decreased from 83 percent in 2013 to 69 percent in 2014.
_At the same time, smartphone use has increased from 6 percent to 19 percent in the past year.
_Tablet use also is trending upward, from 4 percent in 2012 to 11 percent in 2013 and 2014.
The usage statistics show opportunities for pharmaceutical marketers to make their information more accessible to consumers and physicians on-the-go, particularly in light of data that point to the small number of pharmaceutical websites that are optimized for mobile (
"In this data, we see strong evidence that consumers are ready to take charge of their health," says
Year-over-year findings in the
The strongest motivators to visit a pharmaceutical website are a healthcare provider recommendation (55 percent), a peer recommendation - climbing from the third position to second at 35 percent - and a news article mentioning a disease or medication (27 percent).
Fielded to 1,001 nationally representative Americans ages 18 and older by Kelton, the
Kelton is a research, strategy and design consultancy.
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Consumers are overwhelmingly ready to share personal health information to help researchers better understand a disease, particularly if they can do so anonymously.
According to a release, new findings from the fourth