-- 83% agreed that they would want to understand more about data being
collected before using smart devices
-- 87% agreed that they would want to control the data being collected
through smart devices before purchasing or using a device
-- 84% were concerned about the idea of personal information being
collected by smart devices
-- 84% are concerned about the type of personal information collected
through smart devices
- TRUSTe hosts first Internet of Things Privacy Summit to define the privacy needs of the new inter-connected world and scope out the next generation of solutions
Logo - http://photos.prnewswire.com/prnh/20140106/CL40095LOGO [http://photos.prnewswire.com/prnh/20140106/CL40095LOGO]
Being told this was the case, users would want to understand (83%) and be able to control (87%) the data being collected before purchasing or using smart devices. Just 18% agreed that the benefits of smart devices outweighed any privacy concerns, and only 7% would be comfortable with advertising companies accessing this data.
The 'TRUSTe Internet of Things Privacy Index - GB Edition [http://www.truste.com/resources/?doc=469]', was conducted online by
Companies need to be honest and up front with consumers about the scale and type of data that's being collected and how they can control its potential uses. We look forward to bringing together experts from across the industry at the Internet of Things Privacy Summit this July in
Detailed findings from 2014 GB Internet of Things Privacy Index:
The research found that only half (47%) of internet users know that smart devices such as smart TVs, fitness devices and in-car navigation systems could collect data about their personal activities.
On being told that this was the case:
Comfort levels varied significantly depending on who might be able to access the data. Only just over half (54%) were comfortable with their partner being able to access the data from smart devices. This figure dropped to 13% when asked if they would be comfortable for data to be shared with the government or their boss. Just 7% were happy for the data from smart devices to be shared with advertising companies.
These privacy concerns could be a potential barrier to the growth of the IoT market as only 19% of respondents agreed that the benefits of smart devices out-weighed any privacy concerns.
In 2012, TRUSTe and the Future of
On 10 July, TRUSTe will host the first event dedicated to the privacy challenges of the Internet of Things at the
"The findings of the TRUSTe privacy survey are well-timed to help foster a critical dialogue about the need to align privacy considerations with the massive impact of connected devices in our lives. The challenge that all stakeholders must address is to encourage practices that support tech progress and innovation, while providing appropriate controls, choice, transparency and information to connected consumers. It's all about striking the right balance between fueling the evolution of innovation and addressing privacy and security considerations on a parallel track."
Eduardo Ustaran, IAPP Board of Directors and Author of "The Future of Privacy" said:
"Given the global reach of the strict European privacy rules, it is essential that we figure out how to meet the legal requirements without compromising innovation."
To register for the Internet of Things Privacy Summit, visit http://www.truste.com/iot [http://www.truste.com/iot]
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls - along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognised Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please visit www.truste.com [http://www.truste.com/].
About the Internet of Things Privacy Summit
The Internet of Things Privacy Summit [http://www.truste.com/events/iot/] is an opportunity for privacy experts, policy makers and innovators to define the privacy needs of the new inter-connected world and scope out the next generation of solutions. The Summit takes place at the
The research was conducted on i:omnibus,
CONTACT: TRUSTe EU Press Contact?:
(0) 7811 093648, firstname.lastname@example.org; TRUSTe US Press Contacts: Melissa
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-- 83% agreed that they would want to understand more about data being collected before using smart devices -- 87% agreed that they would want to control the data being collected through smart devices before purchasing or using a device -- 84% were concerned about the idea of personal information being collected by smart devices -- 84% are concerned about the type of personal information collected through smart devices