News Column

Global Head of Wealth Management and Priority and International Banking's visit reaffirms Standard Chartered's commitment to Pakistan

May 27, 2014

Judy Hsu, Global Head of Wealth Management and Priority and International Banking for Standard Chartered Bank recently visited Karachi and Lahore. Her visit during an evolving external environment is a strong reflection of the Bank's un-deterring commitment to the country.

Present in Pakistan as the oldest and largest foreign bank with a heritage of over 150 years, Standard Chartered Bank has played a pivotal role in the growth and development of the banking industry.

The Bank's brand, network and heritage are great assets for Standard Chartered's footprint that spreads across over 70 markets in Asia, Africa and the Middle East, including many of the fastest growing markets. Judy's visit not only endorses the Bank's growing role in Pakistan's economy but it is also reaffirms the Bank's future growth plans in the country.

Standard Chartered remains a forerunner leveraging from its collaborative network. The Bank actively combines global capability with local knowledge and expertise. This strengthens its differentiated position in the segment proposition of Priority and International banking businesses, as well as strategic development of wealth management products supporting the Retail Bank and SME client segments.

Judy Hsu commented "Over the years, we have built a diversified business which has shown its market resilience through our strong financial performances. Market conditions remain challenging, however I believe that with a steadfast focus on the basics of banking - balancing growth with disciplined management and putting the customer at the centre of everything that we do, we will continue to take our business to the next level."

Priority Banking and Wealth management is an integral part of Standard Chartered's Consumer Banking strategy and this key segment is growing rapidly in Pakistan. What makes it strong are enablers such as exclusive reward programmes, international banking services, house hold recognition in addition to first-of-its kind Platinum debit card with cashback facility. This is evidence of the Bank's strong commitment to growing its business in Pakistan and to setting new benchmarks for customer service.

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Source: Daily Messenger (Pakistan)

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