News Column

Samsung Exhibits at NRA Show 2014

May 27, 2014

Samsung Electronics America, Inc. said that it is showcasing new possibilities for smart, immersive and interactive restaurant experiences at the NRA Show 2014, highlighting technology that helps restaurants attract new guests, improve customer loyalty and enrich the overall dining experience.

In its release, the Company noted:

"Samsung offers a broad portfolio of technology to help restaurant owners connect better with guests and successfully compete in today's crowded and competitive marketplace by creating customized, immersive and memorable experiences," said Tod Pike, senior vice president at Samsung's Enterprise Business Division. "We are partnering with some of the most innovative solution providers in the industry to showcase how our technology can help restaurants deliver a seamless new guest experience that builds differentiation, drives customer loyalty and increases profits."

The examples of technology on display at the Samsung booth that can be utilized for front of house and back of house operations include:

-Buzztime BEOND Guest Entertainment System Buzztime will showcase its tablet-based entertainment system BEOND, a social and mobile entertainment platform for restaurants. The system lets guests order food, request songs, play games (including both multi-player and arcade-style), and pay the bill - all without leaving their table. Using Samsung Galaxy tablets and commercial displays, Buzztime will demonstrate the power of these new possibilities in guest entertainment, including the ability to interact and compete with fellow guests through a leaderboard displayed on the wall.

-Signagelive Digital Menu Boards Signagelive will exhibit its HTML5-based software solution for digital menu boards. Leveraging the Samsung Smart Signage Platform, Signagelive's streamlined digital menu board solution reduces the total cost of ownership for restaurants by eliminating the need for an external media player. With the ability to locally or remotely send content from a web server or tablet directly to the display, restaurant owners can quickly and seamlessly add or remove menu items, change pricing, update nutrition information and more, ensuring the menu content their guests see is current. This solution will be shown using the Samsung D Series commercial displays controlled remotely by a Samsung Galaxy tablet.

-SpotOn Loyalty Kiosk SpotOn is a universal loyalty and marketing system that captures customer data at the business site via its tablet-based app. Customers "check in" each time they make a purchase by scanning a QR code-located on their SpotOn smartphone app or loyalty card-on the counter-top kiosk. Businesses can also send new offers to customers via email, mobile push, and social media. At the NRA Show, SpotOn will be demonstrating its solution using Samsung Galaxy tablets.

-I Love Velvet Mobile POS An innovative mobile point of sale (POS) solution, I Love Velvet helps companies increase revenue per transaction while optimizing operations through fast, secure, wireless transactions. The solution incorporates 2D bar codes, RFID, debit, credit, and pin and chip into an easy to use and manage package. Demonstrated at the NRA Show with a Samsung Galaxy tablet, the solution can also integrate into restaurant's back-end systems, including for inventory and CRM databases.

-EZmobilePrint Solution EZmobilePrint is a front of house printing solution that makes it possible for guests to quickly and easily print customized menus, activity pages for kids, coupons and other offers from the convenience of their mobile devices while waiting for a table. EZmobilePrint provides opportunities for entertaining and individualized customer relationship management. At the NRA Show, the solution will be shown using a Samsung color laser multifunction printer.

-UHD Commercial Displays Samsung will be previewing its upcoming 4K commercial display lineup with a stunning 85-inch UHD display. Ideal for restaurant lobbies or high-profile locations where making a strong visual impact is critical, the new 4K display line offers a slim, full-featured and dependable choice for customers looking to make the step up from HD to UHD.

-Samsung Multifunction Printers and MobilePrint Application Samsung offers a range of multifunction printers designed to provide the security, device management and document processing needs of small-to-medium sized business (SMB) customers who are looking for productivity and cost efficiency without an extensive IT investment. The Samsung MobilePrint app, which doesn't require a new driver or network configurations, allows restaurant workers to print and scan documents, such as receipts, coupons and other special offers, directly from a mobile device.

More information:

www.samsung.com

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