Eastern Air Lines disappeared from the skies more than two decades ago and now it's up to a Miami global creative agency to get the airline back on traveler's radar.
Trimention Global Communications, co-founded by Guillermo E. Heredia and John Grove, was selected to create the comprehensive strategic marketing and communications plan for the re-launching the legacy brand.
"Our team is truly excited and honored to have the opportunity to work with this beloved and iconic airline," said Mr. Heredia, managing partner and director of account services for Trimention.
The group that is re-launching the airline filed an application in late January with the Department of Transportation to start service, and approval typically takes 12 months. Eastern Air Lines has also placed deposits for 20 new Boeing 737-800 aircrafts.
The airline's main base of operations will be out of Miami International Airport and located in a four-story building that once housed Eastern's system control and maintenance control centers. Eastern Air Lines was one of the largest U.S. domestic air carriers before going out of business in 1991.
The new ownership group is banking on that name recognition to help in the ultra-competitive airline business. Trimention, which has strong ties to the travel and tourism industry, will be tasked with launching the brand into the global marketplace and reaching the traveling audience.
Trimention has launched and curated brands for Fortune 500 companies including Johnson & Johnson, Hilton Hotels and Hersey's International.
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