Relate Technologies repositions business to offer customer experience technology solutions to help brands win, serve and retain customers.
The company's new strategy is based on research and findings from leading IT industry analysts,
"Our new strategy and positioning takes our strength of using technology to help companies 'work smarter' and refocuses this strength on helping companies use technology to win, serve and retain customers by improving the customer experience across all touch points," says
The company has developed and implemented support, origination, loyalty and CRM applications for major retailers and financial service institutions, as well as partnered with software vendors to develop enterprise-grade automation solutions that reduce turn-around times on customer document requests.
"Although our core strength in application development remains the same, we have brought on new partners to strengthen our offering to call centres and marketing departments, such as operational analytics tools to draw insights from Big Data that identify gaps in service levels and key trends in customer behavior," continues Lander. "With our new focus on improving the customer experience, our development team have begun incorporating mobile and NFC (Near Field Communication) technology into our customers' applications to make it easier for their customers to interact with them and ultimately buy from them."
The re-positioning of the business has led to a rebranding exercise with the launch of the company's new logo, tagline and website taking place this month.
"We have spent the past month visiting with our strategic customers to take them through our positioning and have been encouraged by their feedback. Our new focus opens up new opportunities for us we begin speaking with both prospective and existing customers about a very topical and compelling message of creating a superior Customer Experience to achieve their competitive advantage in the Age of the Customer," concludes Lander.
For more information, please visit the company's new website at:
Tel: +27 21 948 4519
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