News Column


May 27, 2014

DGAP-News: Dialog Semiconductor Plc. / Key word(s): Miscellaneous/Miscellaneous Dialog Semiconductor Plc.: DIALOG SEMICONDUCTOR EXPANDS USE OF BLUETOOTH(R) SMART DA14580 INTO FAST GROWING PC AND TABLET PERIPHERALS MARKET 28.05.2014 / 08:00 --------------------------------------------------------------------- DA14580 SmartBond(TM) SoC provides cost effective, energy efficient solution for Bluetooth(R) Smart Wireless Keyboard London UK, 28 May 2014, Dialog Semiconductor plc (FWB: DLG), a provider of highly integrated power management, AC/DC, solid state lighting and Bluetooth(R) Smart wireless technology, has announced the use of its SmartBond(TM) DA14580 System on Chip (SoC) in wireless keyboards targeting the growing market for PC peripherals - or Human Interface Devices (HIDs) - in the office and at home. The PC peripherals sector, which includes keyboards and mice, is an important new market for Dialog's Bluetooth Smart applications because it builds on the established large-volume market for PCs and tablets, where the majority of products have already adopted the Bluetooth Smart standard. Consequently, the widespread adoption of Bluetooth Smart in keyboards is expected to follow. According to IHS, 623 million PCs, laptops and tablets will ship in 2014 with the majority supporting Bluetooth Smart. The PC peripherals market is a similar size, with 614M units forecast to ship this year. In addition, it is predicted that Bluetooth Smart will be the fastest growing segment of the HID market for the coming five years. These trends are being driven by the widespread adoption of Bluetooth Smart, and the convenience and cost savings that come from eliminating the need for a dongle. Rapid adoption of Bluetooth Smart in PC peripherals is also driven by factors such as improved pairing mechanisms, declining wireless prices and increasing consumer demand for wireless products. The increasing adoption of Windows 8 - which natively supports Bluetooth Smart as well as offering an improved user experience - is also expected to boost the popularity of wireless PC peripherals. "The DA14580 is the lowest-power Bluetooth SOC available today, enabling more than three times the battery life of the most popular wireless keyboard brands currently on the market," said Sean McGrath, Senior Vice President and General Manager, Connectivity, Automobile & Industrial Business Group for Dialog Semiconductor. "Backed by the lowest system cost available - matching the pricing of proprietary wireless connectivity solutions - and a sophisticated reference design that covers all features of a state-of-the-art keyboard, we are able to provide manufacturers with a highly efficient and environmentally-friendly solution while offering maximum convenience to end users." "It is Dialog's intention to deliver complete solutions that help customers minimize development cost and workload while ensuring quick time-to-market," McGrath added. "This wireless keyboard reference design is Dialog's flagship entry in the growing HID market space. Our reference designs enable customers to achieve fast time to market with cutting-edge designs." Previously, PCs and tablets relied on either Classic Bluetooth or proprietary RF solutions. Today, Bluetooth Smart is preferred to the Classic version as it offers lower power consumption and provides a faster connection. Likewise, Bluetooth Smart is expected to replace proprietary RF solutions as it offers a seamless way to connect keyboards to PCs and tablets without the need for a cumbersome USB dongle. Wireless Keyboard Reference Design Key Features - 109-key full-fledged keyboard with numeric keypad and function keys - 2 LEDs for connection status and low battery indication - Lowest BoM cost - Powered from a single AAA alkaline or NiMH battery (instead of two AA batteries typically required for current implementations) - Minimal external component count with only 16 passive components required for the complete keyboard system - No 32kHz XTAL needed on the system - Maximizes the battery lifetime of available solutions with less than 5mA peak current consumption in active mode and less than 600nA in sleep mode - State-of-the-art SW flexibility - Programmable connection interval and slave latency for all major platforms - Sophisticated key functions (Multi-key detection; 6-key simultaneous press reporting; De-ghosting; Any key wake-up; De-bouncing; "Sleeping-cat" feature) - All key parameters are SW customizable The reference design includes all necessary hardware, software and documentation to design a keyboard. Software is provided as source code and offers a great deal of flexibility to customize the keyboard and wireless connection parameters according to customer requirements ? ENDS ? SmartBond is a registered trademark of Dialog Semiconductor Gmbh, an affiliated company of Dialog Semiconductor plc. All other trademarks and registered trademarks are the property of their respective owners. IHS Report July 2013, Low Power Wireless in Computing and Home Entertainment - World - 2013 Company Contact: Lauren OfstedahlDialog Semiconductor Phone: +1 (408) 845-8518 Web: Twitter: @DialogSemi Media Contact: Lauren GinsbergRacepoint Group Phone: +1 (617) 624-3254 About Dialog SemiconductorDialog Semiconductor creates highly integrated, mixed-signal integrated circuits (ICs), optimised for personal portable, short-range wireless connectivity, LED solid state lighting and automotive applications. The company provides flexible and dynamic support, world-class innovation and the assurance of dealing with an established business partner. With its focus and expertise in energy-efficient system power management and a technology portfolio that also includes audio, short-range wireless, AC/DC power conversion and multi-touch, Dialog brings decades of experience to the rapid development of ICs for personal portable and digital consumer applications, including smartphones, tablets, Ultrabooks(TM) and emerging wearable type devices. Dialog's power management ICs increase the performance of portable devices by extending battery lifetime, enabling faster charging and enhancing the consumer's experience. With world-class manufacturing partners, Dialog operates a fabless business model. Dialog Semiconductor plc is headquartered in London with a global sales, R&D and marketing organisation. In 2013, it had approximately $910 million in revenue and was one of the fastest growing European public semiconductor companies. It currently has approximately 1,100 employees worldwide. The company is listed on the Frankfurt (FWB: DLG) stock exchange (Regulated Market, Prime Standard, ISIN GB0059822006) and is a member of the German TecDax index. It also has convertible bonds listed on the Euro MTF Market on the Luxemburg Stock Exchange (ISIN XS0757015606). End of Corporate News --------------------------------------------------------------------- 28.05.2014 Dissemination of a Corporate News, transmitted by DGAP - a company of EQS Group AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at and --------------------------------------------------------------------- Language: English Company: Dialog Semiconductor Plc. Tower Bridge House, St. Katharine's Way E1W 1AA LondonUnited Kingdom Phone: +49 7021 805-412 Fax: +49 7021 805-200 E-mail: Internet: ISIN: GB0059822006, XS0757015606 WKN: 927200 Indices: TecDAX Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, DÜsseldorf, Hamburg, MÜnchen, Stuttgart End of News DGAP News-Service --------------------------------------------------------------------- 270853 28.05.2014

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