Live Vevo Event on YouTube Streamed Globally on June 3from
the World Famous Apollo Theater in New York CityDigital Photo Mosaic: Fans will have an
opportunity to impact the live experience by submitting a photo of
themselves, which may be shown on stage during Pharrell’s performance.
To participate, fans 18 years of age or older can go to
AmexUNSTAGED.com/Pharrellbetween May 27 and June 2 to upload their
Digitally signed Photo of Pharrell: For the first
time, American Express Unstaged fans can receive a special, digitally
autographed photo from the artist by retweeting a message issued by
American Express on June 3. The photo will be available to fans until
Backstaged: Introduced to American Express Unstaged in
2013, Backstaged aims to reward the digital audience for Tweeting. If
enough fans follow the call to action and tweet using the hashtag
#AmexUNSTAGED leading up to and during the live stream concert, they
can unlock a special piece of digital “Backstaged” content. This
content will be available for the online audience and released on amexunstaged.com
after the in-venue encore.
Exclusive Digital Content: Leading up to the June 3rd
performance, fans can visit amexunstaged.com
to enjoy a series of videos featuring Pharrell and Spike Lee that will
tell the stories and inspiration behind the music.
Choose Your Cam: The audience can control their viewing
experience throughout the live show by switching between the
director’s main stream and alternate in-venue vantage points.
Rebroadcast: Following the live performance, fans will
be able to enjoy a special looped rebroadcast on amexunstaged.com.
Clips of the performance will also be available at amexunstaged.com
and the Vevo's web, mobile/tablet and TV apps beginning on June 6.
NEW YORK--(BUSINESS WIRE)--
American Express announced today that Grammy® award-winning,
multiplatinum singer-songwriter and producer Pharrell Williams and
award-winning director Spike Lee have been selected as the next pairing
in its popular live stream music series “American Express Unstaged,” in
partnership with Vevo and YouTube. Pharrell Williams’ June 3rd
live streamed concert will mark the artist’s debut performance from the
legendary Apollo Theater in New York City at 9:00 PM ET / 6:00 PM PT on
Tuesday, June 3at amexunstaged.com
directed by Spike Lee. Tickets for the concert were made available to
the public at ticketmaster.com
on Friday, May 23.
“Spike Lee is an incredible visionary and I’m thrilled he agreed to
collaborate with me for American Express Unstaged,” said Pharrell
Williams. “I know with his direction, this will be a really special
Pharrell’s June 3rd performance represents the 14th
installment within the innovative live stream music series “American
Express Unstaged.” Launched in the summer of 2010 in partnership with
Vevo and YouTube, “American Express Unstaged” showcases some of the
music industry’s most breakthrough artists playing at landmark venues
across the country, while tapping some of today’s most influential
filmmakers to direct the live streams and using digital and social media
to connect the online audience to the live shows in unexpected ways.
Award-winning director Spike Lee (Do the Right Thing, Miracle at St.
Anna, Inside Man and When the Levees Broke: A Requiem in Four Acts),
one of contemporary cinema's most influential and provocative
storytellers, was brought together with Pharrell by American Express to
capture the performance with a visually stunning home viewing
experience. This will be his second directorial appearance in “American
Express Unstaged,” following his partnership with John Legend & The
Roots in September 2010.
“I am excited to collaborate with Pharrell and can’t wait to help put
together a really impressive show for fans,” said Spike Lee. “As a
filmmaker, the American Express Unstaged platform is really a great
vehicle that enables digital innovation and will help share our creative
vision with a global audience.”
American Express, in partnership with Vevo and YouTube, will provide
Pharrell fans and music enthusiasts worldwide with several pre-show and
in-concert innovative digital features, experiences and one-of-a-kind
content that further blur the line between an at-home and in-concert
“American Express Unstaged” experience:
Fans can watch the live event everywhere they watch YouTube, Vevo’s free
apps for iPhone®, iPad® and Xbox 360, and on Amex NOW, the brand’s
always-on, connected TV application available across Samsung and LG
connected TVs and Roku. This innovative digital stream, brought to life
globally by online music leaders Vevo and YouTube, will build on
previous duos such as Kings of Leon and Fred Armisen, Vampire Weekend
and Steve Buscemi, The Killers and Werner Herzog, Usher and Hamish
Hamilton, Kenny Chesney and Jonathan Demme, Jack White and Gary Oldman
and many more.
For more information about American Express and music, visit americanexpress.com/entertainment.
Leading up to the June 3performance, fans will be able to
receive insider updates by connecting with American Express at amexunstaged.com,
About American Express
American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at americanexpress.com
and connect with us on facebook.com/americanexpress,
Key links to products and services: charge
and credit cards, business
credit cards, travel
travel, and corporate
the world’s leading all-premium music video and entertainment platform
with over 5.5 billion monthly views globally. Vevo brings a library of
100,000 HD music videos, exclusive original programming and live concert
performances to everyone on the planet who loves music. Viewers can
watch on-demand through Vevo.com,
the mobile web and apps for
mobile/tablets and TVs, or through Vevo TV, the always-on
broadcast-style linear music channels built by expert human programmers.
Additionally, Vevo syndicates its catalogue to dozens of sites across
the web giving music fans the option to view their favorite programming
anywhere, anytime. It is Vevo’s massive scale and reach that has
attracted more than 900 brand marketers around the globe since its
launch in 2009.
Founded in February 2005, YouTube
allows billions of people to discover, watch and share
originally-created videos. YouTube provides a forum for people to
connect, inform, and inspire others across the globe and acts as a
distribution platform for original content creators and advertisers
large and small. YouTube, LLC is based in San Bruno, CA and is a
subsidiary of Google Inc.
Heter Myers, 212-373-6111
Caitlin Stefanik, 212-640-2921
Source: American Express