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METRO China's "Entrepreneur Star Awards" Draw Record Entries from Across the Nation

May 26, 2014

Seeking star entrepreneurs and encouraging social responsibility

SHANGHAI, May 27, 2014 /PRNewswire/ -- METRO Cash & Carry, the world's leading self-service wholesaler, today revealed that its recently-initiated "2014 METRO Entrepreneur Star Awards" had received a record number of submissions. A part of the wholesaler's 50th Anniversary celebratory activities, the ongoing competition seeks to honor outstanding achievements in entrepreneurship and social responsibility in China. Detailed information regarding the contest is also available on METRO's official website ( and Sina Weibo account.

For half a century, METRO has been committed to providing entrepreneurs with professional services and supporting their continued growth. Both METRO and entrepreneurs share a passion for business, a dedication to innovation, and a strong service focus - all values that lay a solid foundation for mutual success. Although the Entrepreneur Star Awards only recently began, the overwhelming number of entries is a clear indication of how strongly METRO's values resonate with entrepreneurs in China. METRO encourages even more entrepreneurs to enter the exciting competition.

Identifying local community heroes and fuelling the spirit of entrepreneurship

Continuing its long history of enhancing the competitiveness of independent businesses, METRO aims to celebrate entrepreneurship and social responsibility through the competition. The Awards target independent business owners who have positively impacted the world around them, demonstrating exceptional entrepreneurial drive and commitment to their communities by sponsoring local events, upholding ethical industry practices, fostering employee development, or contributing to the well-being of their communities.

Eligible contestants can enter by submitting their stories of entrepreneurship online via METRO China's website ( until June 30, 2014. The public will vote for the 30 top participants, who will enter the final round of the competition. METRO will announce the three finalists this October, awarding the champion prize valued at RMB 100,000.

Despite only recently opening, the competition has already drawn an extensive pool of inspiring entries. Mr. Liu, one such entrant, submitted the story of his transformation from a salesman to the owner of a prosperous store, successfully supporting his family through his entrepreneurial spirit. Another stand-out submission tells the story of two young Chinese-American entrepreneurs and how they achieved their dream of opening an American-style Chinese restaurant in Shanghai. The Awards are set to continue drawing an impressive selection of entries before closing.

Honing the competitive edge of independent businesses

Since entering the China market in 1996, METRO has promoted the development of independent business by leveraging its experience and expertise. METRO offers hotels, restaurants, canteens, and catering companies one-stop solutions and value-added services, including standardized assortment, a stable supply of goods across China , and convenient ordering, as well as over 100 customer forums and over 200 trainings every year.

With wide range of products for differentiation with high quality assurance and competitive price, METRO helps small and independent traders to grow profitably and to maintain their role as trusted source for Chinese consumers. METRO's pilot Trader Support program provides small and medium traders with value added services spanning product assortment optimization, store layouts, merchandising guide, and point of sales management. The wholesaler is now the trusted partner of more than 220,000 hotels, restaurants, canteens, and catering companies, as well as over 133,000 groceries, small supermarkets and convenience stores.

About METRO Cash & Carry

METRO Cash & Carry is represented in 28 countries with over 750 self-service wholesale stores. With a headcount of about 110,000 employees worldwide, the wholesale company achieved sales of about EUR 32 billion in the financial year 2012/2013. METRO Cash & Carry is a sales division of METRO GROUP. METRO GROUP is one of the largest and most important international retailing companies. During the financial year 2012/13 (pro forma), it generated sales of about EUR 66 billion. The company operates around 2,200 stores in 31 countries and has a headcount of around 250,000 employees. The performance of METRO GROUP is based on the strength of its sales brands that operate independently in their respective market segments: METRO/MAKRO Cash & Carry the international leader in self-service wholesale Media Markt and Saturn the European market leader in consumer electronics retailing Real hypermarkets and Galeria Kaufhof department stores.

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Profile of METRO China

In 1996, METRO Cash & Carry, the international leader in self-service wholesale, opened its first wholesale store in the international metropolis of Shanghai. The company was among the first to gain permission from the China Central Government to set up chain operations in all major cities in China. Over the last decade, the company has set its foot already in 53 cities with 77 outlets in operation in China. With a headcount of over 11,000 employees, the wholesaler is serving more than 3.5 million buying customers across the country.

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Source: PR Newswire (Hong Kong Feed)

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