News Column

Commercial Bank of Qatar, Manchester United partnership proving huge success

May 24, 2014



Since Commercial Bank's announcement of a five-year exclusive partnership with Manchester United, customers have been taking advantage of the unique products and experiences on offer for football fans.

Over the course of this year's English Premier League season, a total of nearly 400 customers have won prizes by using Commercial Bank'sManchester United products and services, including Current Accounts, Savings Accounts, Debit and Credit Cards. The first 200 new Commercial Bank Manchester United Credit Card customers were invited to attend a special fan event in Doha hosted by Commercial Bank and attended by Manchester United legend Denis Irwin. During the event, fans watched a live screening of a Manchester United game and were able to get up close and personal with one of Manchester United's greatest players.

Forty customers won a once in a lifetime VIP trip to watch Manchester United play at Old Trafford by entering into a prize draw using their Commercial Bank Manchester United Credit Cards. The fans were treated to an all-expenses-paid VIP trip to Manchester, including visits to the Manchester United Museum, watching the players in action at the Aon Training Complex and tickets to Old Trafford to see Manchester United play Premier League opposition.

Over 150 kids aged 7 to 16 took part in a Manchester United-run soccer camp held for the first time in Doha, with Manchester United Soccer Schools Coaches being specially flown in from the United Kingdom to provide the training. Places on the camp were won by parents using their Manchester United Credit Cards and the aspiring young footballers learnt techniques related to Manchester United first team players and how to train their bodies for the demands of the game.

All Manchester United cardholders enjoy a 10 per cent discount at Manchester United stores and online, plus Titanium Package members are automatically enrolled into Commercial Bank's FlyMiles or Accolades rewards programmes, with access to over 450 airport lounges in addition to exclusive travel insurance and merchant offers.

Commercial Bank's EGM, Retail and Consumer Banking, Dean Proctor said, "With 250 per cent more customers than we expected, uptake of Commercial Bank's exclusive Manchester United financial products has surpassed expectations, demonstrating the success of our partnership with the world's most famous sporting brand. Through Commercial Bank, fans have benefited from both our generous rewards programme and once in a lifetime opportunities to experience Manchester United in Qatar or the United Kingdom. With the start of the 2014/2015 English Premier League beginning in August, we also plan a range of further offers for customers, allowing them to get closer to their favourite football team."


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Source: CPI Financial


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