News Column

Digital Caddies Adds MoPub to Platform

May 31, 2014



By a News Reporter-Staff News Editor at Marketing Weekly News -- Digital Caddies, Inc. (OTC Pink: CADY) (PINKSHEETS: CADY), a leader in on-course delivery of technology services and content to golfers, is pleased to announce an agreement with MoPub, Inc. ("MoPub") to fill in-app mobile ads on the Digital Caddies tablet network.

MoPub, a leading mobile ad exchange, is built specifically for mobile publishers. According to Digital Caddies Senior Director of Mobile Monetization, Howard Steinberg, "The battle-tested, open source SDK for Android will make it easy to add banners and tailor ad sizes and interstitials on the Digital Caddies platform, allowing us flexibility to continually customize monetization strategies and maximize revenues."

With the addition of MoPub, Digital Caddies now has five top tier mobile ad exchanges and networks connected to the Digital Caddies platform. "Adding MoPub to a growing list of partners who want to reach our audience is another important achievement for our company, and we couldn't be happier," said Mike Loustalot, president of Digital Caddies.

Digital Caddies has installed its platform on approximately 5,000 golf cars across the U.S. In March 2014, the company announced that the tablet network was generating advertising impression inventory at a run rate of over 100 million per month, which outpaced management's initial expectations. This better than expected performance immediately resulted in agreements with numerous mobile advertising exchanges that are now working with Digital Caddies to fill ad inventory with relevant, premium ad units targeted to The Players Network audience.

Once a golf course is equipped with Digital Caddies' touchscreen tablets, golfers enjoy a variety of useful applications and services including GPS-based course navigation, aerial green views, accurate yardages to landmarks and on-course messaging. Digital Caddies' tablets install easily on golf cars and connect wirelessly to the Web through Sprint's nationwide 3G network, providing the golf course a broad portfolio of real-time course management tools via GPS-based car tracking and communications. These tools enable course operators to improve the golfers' experience, manage pace of play and increase merchandise and concession sales via real-time promotions. Golf courses will benefit from reduced operating costs by better tracking golf car inventory, managing driver behavior and forecasting agronomy issues.

Keywords for this news article include: Software, Advertising.

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Source: Marketing Weekly News


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