Wells Fargo achieved its second ever win for Overall Score based on its aggregate score across all four categories, with marked improvement since the last Scorecard in the Ease of Use and Quality & Availability Categories. It also moved up from second to first place in the Functionality category. In the Mobile Modes section it led with innovative enhancements to its mobile web and apps for the iOS and Android platforms.
“Our fastest-growing channel in the history of the bank continues to be a huge hit with our more than 12 million active mobile customers, and this top honor from Keynote underscores our commitment to helping customers manage their finances anytime, anywhere,” said
The Keynote Mobile Banking Scorecard is an industry benchmark that has tracked and comparatively assessed the mobile apps and websites of the leading U.S. consumer banks since 2011, across each mobile banking mode: SMS text, Mobile Web, and Mobile Apps for iPhone and Android phones. It also measures across four categories: Functionality, Ease of Use, Privacy & Security and Quality & Availability. The Scorecard measures and ranks 15 of the top consumer banks in
“Keynote’s most recent Scorecard reflects the rapid evolution of mobile banking functionality and customer expectations,” commented
Keynote's Scorecards for Financial Services are bi-annual industry-specific Scorecards that use a framework of expert-determined criteria to benchmark how well firms’ digital channels meet the needs of their customers, measured against best practices. Keynote’s Scorecards for Financial Services - including Banker, Small Business Banker, Credit Card and Insurance - have been benchmarking online financial services for 15 years (since 1999). Criteria are grouped into user "Tasks" (e.g., Apply for Account, Transact, Learn & Plan) and "Categories" (Functionality, Ease of Use, Privacy & Security, Quality & Availability) in order to help firms identify the strengths and competitive gaps in specific areas of their sites.
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Keynote is the global leader in cloud–based testing, monitoring and analytics for mobile and web, optimizing the value of every digital interaction, enhancing user experience and driving business value through online performance. The company runs the world’s largest cloud testing, monitoring and analytics network in the world and collects over 700 million mobile and website performance measurements daily. In 2012 Keynote, a
Keynote customers represent top Internet and mobile companies and include AT&T, Disney, eBay, E*TRADE, Expedia, Google, Microsoft,
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Ann O’Leary, +1-650-996-0778