ENP Newswire -
Release date- 20052014 -
UBM Tech brought its electronics brands-EE Times, EBN, EDN, Embedded.com TechOnline, Planet Analog, DataSheets.com, DesignCon and EE Live - together to produce the comprehensive analysis of distributor brand equity. The report measures three geographies -
The purpose of the study is:
To analyze which distributors are used and preferred by engineering, supply chain / procurement and corporate professionals in five product categories: semiconductors, connectors & interconnects, passive components, electromechanical devices, and power;
To examine distributor brand metrics strength and reputation
To highlight the effects of job function on distribution brand preference
The study is benchmark research on the distribution market where design engineers, technical managers, supply chain managers, purchasing and corporate managers across the OEM market have weighed in on distributor usage, distributor brand metrics, distributor brand recognition, distributor websites, information aggregators, information consumption, distributor brand summaries and distributor usage.
Earlier this month at EDS, UBM Tech received unprecedented attendance to the study by over 60 senior executives from manufacturers and distributors and 26 companies in the global electronics industry. This annual study is a key measurement tool for OEMs, CEMs, distributors and suppliers.
About UBM Tech
UBM Tech is a global media business that brings together the world's technology communities through live events, online properties and custom services. UBM Tech's community-focused approach provides its users and clients with expertly curated research, education, training, community advocacy, user-generated content and peer-to-peer engagement opportunities that serve the Electronics, Security,
UBM Tech's brands include Black Hat, DesignCon, EE Times, Enterprise Connect, Game Developers Conference (GDC), HDI, InformationWeek, and
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