Obtaining timely, high quality information is critical to investors and financial professionals when it comes to making informed decisions enabling them to leverage opportunities, manage risk and maximize gain. Most commercially available research is focused almost exclusively on simple valuation metrics and is incapable of delivering actionable intelligence providing the user with an investment edge. Appleton's clearTREND research app is differentiated due to its focus on real-time price action. The system delivers proprietary real-time trend analysis on a universe of approximately 60,000 unique tickers, along with a continuous optimization feature that searches for best growth solutions, easy-to-use charting and analysis tools, and email notifications of change recommendations when they occur.
“We wanted to become better educators to our prospects and clients, making our methodologies more transparent while offering a real set of tools our clients could utilize directly on their desktop or mobile device to do some of their own research,” says
Appleton's development team elected to power their application with an array of Xignite CloudAPIs—integrated into the system in a matter of days—to obtain the daily closing prices on more than 60,000 individual equities and ETFs, mutual funds and market indices, as well as mutual fund and EFT descriptions and performance data. The clearTREND research app utilizes that data to measure price trends and provide buy/sell recommendations to users when those price trends are turning.
“The flexibility of adding securities on-the-fly was the real impetus for Appleton choosing Xignite. They were the only service that we could find that allowed us to do so,” offers Scheffler. “We’ve been completely satisfied with our Xignite partnership. clearTREND is a one-of-a-kind app that requires a one-of-a-kind data provider—Xignite fits that bill perfectly.”
Download the clearTREND case study.
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