Lifesize, a pioneer in developing high-end videoconferencing systems, is shifting its focus to a lower-cost software service.
The company on Wednesday will launch Lifesize Cloud, which allows workers using smartphones, tablets, laptops and meeting rooms to communicate by video without traditional on-premise video equipment.
"These apps are embedded in all our devices, and the usage of them is exploding," Malloy said. "Users and businesses now expect to have the same simple experience at the office, connected across laptops and mobile devices. That's what we're delivering."
Lifesize was founded in 2003 by
In 2009, Lifesize was acquired by Swiss company
Lifesize had revenue of
Malloy left Lifesize two years after it was acquired by
"I was really excited about the big changes taking place, and I saw that I really had the chance to reinvent the videoconferencing industry again," he said.
Lifesize competes with startups offering free services as well as big players.
Malloy said Lifesize Cloud's cost savings will appeal to both small and large business users. The service starts at
"With the old system, a customer would have to buy hundreds of thousands of dollars of boxes and infrastructure and they'd have to put in their own data center and run it themselves with a team of people," Malloy said. "That's the way it has been done for the last 20 years."
Lifesize's new model, which requires little upfront investment, will accelerate demand, he said. "One of our limiting factors was the cost and complexity. Only a certain number of companies wanted to take that on. Now you just take our conference room device and plug it in. The speed and lower cost are going to expand the market and allow us to grow faster."
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