News Column

Southern students get thrilling lesson at Knoebels

May 20, 2014

By Ashley Wislock, The Daily Item, Sunbury, Pa.

May 20--ELYSBURG -- Students from Southern Columbia Area High School not only got a hands-on lesson about marketing Monday morning, the 17 students got to ride the new Flying Turns roller coaster all day long.

"None of them (had) been on it before," said business teacher Kristie Anderson.

The sophomore, junior and senior marketing students and Future Business Leaders of America members were part of a collaboration between the school and the Elysburg amusement park. The students got a behind-the-scene look at how the park makes its commercials as well as star in the advertisements.

"Typically, we're shooting in July, so the students aren't able to take part," said Knoebels spokesman Joe Muscato. "This is a great opportunity to make an impression rather than just explaining how it happens."

Many of the students are familiar with the park, but not necessarily what goes into management of the resort, which is just a few miles from the school.

"A lot of them work here during the summer, so it's nice for them to get to see this other side of it, the business side," Anderson said.

The students took part in shooting external coaster shots, as well as first-person riding shots, Muscato said.

Students said they were excited to learn more about marketing because many hope to go into the field professionally.

"I'm interested to see how the whole production works together," said Maddie Yocum, 17, a junior, who said she's hoping to minor in marketing in college.

Cody Olson, 18, a senior, is majoring in marketing when he heads to college in the fall. He was excited to see what angles and shots the park used during the filming, he said. "It's nice for Knoebels to give us this opportunity," he said.

In addition to students learning about the marketing field, Anderson was excited to allow students to see local professionals in fields they are interested in.

"I'm always looking for something local, as opportunities come up to show them what we have here," she said.

Muscato agreed.

"It shows them that this path is available to you," he said.


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Source: Daily Item (Sunbury, PA)

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