“Our new Tobii Glasses 2 offers amazing opportunities to obtain real -world gaze data in real time, which provides great value for a wide range of users,” said
The Tobii Glasses 2 Eye Tracker is capable of supporting a wide range of research projects and experience levels from first-time eye-tracking users working on one-time studies to researchers experienced in eye tracking needing advanced functionality for comprehensive analytical projects. The applications and uses for wearable eye-tracking research span many industries, including in-store shopper marketing, user experience and psychology.
“Over the past four years, we have witnessed incredible new discoveries in shopper marketing, behavioral science and usability research that had not been possible before Tobii Glasses,” said
Key new features of Tobii Glasses 2 include:
· Live View – Tobii Glasses 2 provides a live viewing feature that allows researchers to watch a video stream of exactly what a person is looking at, wirelessly and in real time on any Windows 8 tablet, while moving around freely in any environment. This feature is very easy to use, even for first-time users, and serves as an extremely valuable tool for a wide variety of qualitative research.
· True View – Tobii Glasses 2 is equipped with a wide-angle 1080p HD scene camera and four eye cameras, all built into a thin frame. This gives the wearer complete freedom of view and enables for the first time high-quality eye tracking of the “true view” of what participants see in large gaze angles, including peripheral sight. This feature, unique to Tobii Glasses 2, makes it possible to conduct studies of activities that naturally involve peripheral viewing, such as driving.
· Flexible Mapping – Tobii Glasses 2 offers a new flexible manual mapping tool that significantly reduces time for coding videos with gaze data. This feature helps researchers more quickly and easily aggregate and process data from multiple participants related to specific objects in the study environment, such as a store shelf or a second screen.
· Light, Unobtrusive Design – At 45 grams in weight, the Tobii Glasses 2 head-unit is by far the lightest in the world and looks and feels almost like a regular pair of sport glasses. These characteristics allow participants to have maximum mobility, be less distracted by the testing process and behave naturally, giving researchers confidence in gaining valid insights. This is especially helpful in testing that involves a lot of physical movement, such as sports research.
· Efficient Workflows – System-guided procedures and quick calibration provide an efficient workflow and make it easy for anyone to start using the system. The system tracks a large cross section of the population, which helps reduce field time and overall research project costs.
Through Tobii’s extensive training programs and the Tobii Insights division, a services unit of
“Eye tracking is a valuable way to deepen our understanding of what is happening at the shelf. The new wireless glasses from
Tobii Glasses 2 package options range from Live View packages (
Tobii’s new wearable eye-tracking platform will open up possibilities to sync data input from a variety of wearable devices. For software developers or OEMs interested in creating innovative new applications for research, sports, consumer technology, gaming, automotive, medical and a wide array of other industries,
For more information about Tobii Glasses 2, go to: www.tobiiglasses.com.
Webinars about Tobii Glasses 2 will be held on
For sales in the U.S., contact +1-888-898-6244 or firstname.lastname@example.org.
For sales in
U.S. contact: Focused Image Kristina Messner, +1-703-678-6023 email@example.com About Tobii Technology
About Tobii Technology Analysis Solutions
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