News Column

Petty Holdings, LLC and Pixar Animation Studios Roll Out Piston Cup Junior Ride-Along Cars

May 19, 2014



CONCORD, N.C., May 19 -- Disney World issued the following news release:

Petty Holdings, LLC and Pixar Animation Studios are bringing to life two characters from the Academy Award(R)-nominated 2006 animated feature film "Cars" - Aiken Axler and Sage VanDerSpin at Walt Disney World Resort. Petty Holdings initially began their relationship with Pixar when Richard Petty became the voice of "The King" in the original "Cars" movie.

The two full-size custom character cars, created by "Cars" creative director Jay Ward, will enter the line-up for the Richard Petty Driving Experience at Walt Disney World(R) Speedway near Orlando, Fla. beginning Saturday, June 14. The #28 Aiken Axler and #80 Sage VanDerSpin cars will be used in the new Piston Cup Junior Ride-Along program. For just $59, the Junior Ride-Along program gives children ages 6 to 13 (and at least 48 inches tall) the chance to experience real-life racing excitement as they ride shotgun with a professional driving instructor for three thrilling laps in a specially equipped Piston Cup race car.

"We're thrilled to have Sage and Aiken join the Richard Petty Driving Experience team and know they'll provide a truly magical element to our popular Junior Ride-Along program," said Chris Kirby, Petty Holdings director of marketing. "Jay did an amazing job bringing these two characters to life in the form of two full-sized, high-performance, 600HP race cars."

According to their official biographies, #80 VanDerSpin races for Team "Gask-its" and is the youngest winner of the Junior Piston Cup Pro Series. Axler is the #28 Nitroade racer who captured the Vitoline Rookie of the Year honors in his first full season of Cup competition. Both will be sporting their team colors and sponsors, along with their larger-than-life personalities, thanks to a specialty window wrap.

"The window wrap makes it possible to see the character eyes from the exterior, which really brings them to life, but doesn't interfere with the view of the track," added Kirby. "Once passengers are inside the car, the track can be clearly seen so they can fully enjoy the experience of racing around the track."

Ward has also been named guardian of the "Cars" franchise due to his in-depth knowledge and love of cars. Ward's position allows him to have a hand in developing consumer products, interactive games, theme parks, marketing and ancillary projects involving "Cars," - which led to his role in developing the VanDerSpin and Axler Piston Cars. Since joining Pixar in 1998, Ward has worked in the art department on a number of other Pixar movies including "Ratatouille," "Monster's Inc." and "Brave."

Both cars feature custom racing seats designed by The Joie of Seating - a premier fabricator of custom-fitted aluminum racing seats, owned and operated by two-time NASCAR Nationwide series champion Randy LaJoie. Specifically designed to ensure the safety and security of smaller bodies, these full containment racing seats feature built-in shoulder and head protection and a five-point safety harness with the same design used by NASCAR drivers.

Junior Ride-Alongs do not require reservations and are given on a first-come, first-served basis. Find out more information about program offerings, dates and times by visiting Drivepetty.com or call 800-237-3889.

About Petty Holdings, LLC:

Petty Holdings, LLC owns and operates Richard Petty Driving Experience, Exotic Driving Experience and American Muscle Car Challenge. It markets other Petty and Richard Petty branded and licensed ventures including Petty Safe Driving and Richard Petty Fantasy Racing Camp. It also provides motorsports support services to the commercial and film industries, mobile marketing event services and designs and executes ride and drive events for automobile manufacturers. Headquartered in Concord, NC, Petty Holdings is a portfolio company of BV Investment Partners, a leading middle-market private equity firm, investing in the information and business services, communications, and media sectors.

About Pixar Animation Studios

Pixar Animation Studios, a wholly owned subsidiary of The Walt Disney Company, is an Academy Award(R)-winning film studio with world-renowned technical, creative and production capabilities in the art of computer animation. Creator of some of the most successful and beloved animated films of all time, including "Toy Story," "Monsters, Inc.," "Cars," "The Incredibles," "Ratatouille," "WALLE," "Up," "Toy Story 3," "Brave," and "Monsters University," the Northern California studio has won 30 Academy Awards(R) and its films have grossed more than $8.7 billion at the worldwide box office to date. "Inside Out," Pixar's fifteenth feature, will be release on June 19, 2015.

TNS 30TagarumaMar-140520-4740748 30TagarumaMar


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