News Column

Motorola targets traders with an all-in-one device

May 20, 2014


Motorola has made a comeback to Kenya with the launch of a new Android-powered mobile computing device targeting businesses.

The company says the TC55 will enhance point-of-sale services to customers. It targets both small- and large-scale investments dealing in fast-moving consumer goods and services.The device, a bar code scanner-cum-computer, can pass for a smartphone but is tailored for enterprise use.

It can make radio calls within a business premise, scan products, and add up numbers for purposes of accounting.Motorola Solutions believes that this is "the perfect device" for Kenya's growing economy demands.

"It covers what three different devices can do. This cuts costs by a great margin and creates efficiency," said Alon Shacham, the company's business development manager for enterprise mobility business.

The device offers advanced capacity and has a 4.3-inch, high resolution touch screen. It is brighter both indoors and outdoors and has the ability to adjust to the environment, enabling input with a finger or a stylus even when the screen is wet.

The device promises superior security, durability, long battery life, scanning options, and longer life compared to other consumer devices.Motorola says the gadget is flexible and can be used in a range of industries, including retail, manufacturing, logistics, and transport.

Manage rapid changesThe head of enterprise business in Africa, Mr Claas Kuehnemann, said Motorola was working on upgrading its devices with up-to-date technological changes. "Businessmen want devices that look presentable and can be hand-held without being burdensome," said Mr Kuehnemann.

"TC55 brings together the industry's Jelly Bean version of the Android operating system. This makes businessmen feel confident that the devices are secure, manageable, and enterprise-ready."

The gadget also allows developers to manage rapid business changes by creating applications using RhoMobile Suite 4.0, which is available on the device. This helps them to adjust to a new business environment instead of buying new equipment.

TC55 can withstand harsh conditions, for example a drop from a height of 1.2 metres, and is resistant to both dust and water.

Along with programmable buttons, the TC55 also has a dedicated scan button and can process bar codes in a fraction of a second and the eight-megapixel camera is used for document scanning. Despite the manual that comes with-the device, it has the exact properties of a smartphone and can be used without any complications.

The handset can be used in busy environments such as vehicles and building sites, thanks to the dual microphones that cancel out background noise and speakers that are four times louder than those in ordinary devices.

It also boasts a 4400-Mill-amperes battery that promises 11 hours with normal use and can be topped up with a replacement battery.

Mr James Mugi Kamweti, the East Africa accounts manager, told Smart Company that Motorola Solutions expects the device to sell because of its specific form and all-in-one design.Easy to use

"It is comparable to most consumer phones and, hence, easy to use. It is powered by a 1.5-GHz processor, has 1GB of RAM and 8GB of memory that can be supplemented using MicroSD card, and also runs on Android 4.1.2 Jelly Bean," said Mr Kamweti during the launch of the gadget last week.

"We found out that some businesses want the more consumer-orientated offerings of Android as opposed to what is being offered by Microsoft, which is a key partner of Motorola," Mr Kamweti said.

For more stories covering the world of technology, please see HispanicBusiness' Tech Channel

Source: Nation (Kenya)

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