News Column

Emirates NBD unveils tablet-based financial planning

May 20, 2014



Emirates NBD have announced the launch of "Tablet Banking Service," making it the first bank in the Middle East to unveil tablet-based financial planning

Launched for the bank's Priority Banking Relationship Managers and Wealth Management advisors, the new apps allow them access to customer information by using the secure tablet banking interface.

More specifically, this next generation of "Tablet Banking Apps" will help Emirates NBD's Relationship Managers and Wealth Advisors understand customer needs, including risk profile and financial goals; and suggest an optimal asset allocation strategy, as well as weigh various financial options from a wide array of the bank's product menu.

Furthermore, Emirates NBD has integrated its Wealth Optimizer tool into the next generation "Tablet Banking Apps." Wealth Optimizer is a comprehensive wealth management tool designed to meet the investment requirements of its affluent and emerging affluent customers. Integrating Wealth Optimizer into the "Tablet Banking Apps" brings to life Emirates NBD's philosophy of customer-centric consultative approach and tailoring investment solutions to the unique requirements of customers.

"Innovation has always been a key pillar of Emirates NBD's growth strategy, and today's announcement further articulates the bank's commitment to delivering next generation experience for our customers. The launch of "Tablet Banking Service" also represents a significant shift in our ability to analyse, understand and respond to the evolving needs of customers," said Hussam Alhashimi, Head of Priority Banking, Emirates NBD.

"Our Priority Banking customers have a hectic lifestyle which often prevents them from making regular visits to the Priority Banking Centres or have a series of meetings with Relationship Managers who plan and manage their finances. The major attraction of the "Tablet Banking Service" is that it now allows our Relationship Managers to provide customers with financial and banking solutions on the go."

The apps offer complete details of Emirates NBD's product library, including information about fact sheets and ongoing promotions among others, supported by their ability to quickly analyze and understand the mid to long-term financial goals of customers, and suggest an asset allocation strategy tailored to their individual needs. Additionally, the apps help carry out risk assessment with the help of a detailed questionnaire.

"At Emirates NBD, we are focusing heavily on introducing the next generation of technology based banking for customers on the go," said Pedro Cardoso, Head of Multichannel & Customer Relationship Management, Emirates NBD. "We have launched the "Tablet Banking Service" for financial planning first, but we intend to expand the proposition to have transactional capabilities and instant sales generation abilities in the months to come. With the launch of Tablet Banking Service, the complete banking experience for Priority Banking clients has now become simpler, interactive, effective and less time consuming."

The launch of "Tablet Banking Service" is the latest initiative by the bank to deliver innovation anchored around digitisation to further enhance customer experience. Other technology innovations that Emirates NBD has showcased recently include an Interactive Teller Machine, a market leading Mobile Banking platform that has over 100 functionalities, and a fully new CRM system.


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Source: CPI Financial