News Column

Possible reality series filming in Easton

May 19, 2014

By Kathy Lauer-Williams, The Morning Call (Allentown, Pa.)

May 19--If you see cameras in Easton today, it's because the Easton-based television production company Lou Reda Productions is shooting a mini-pilot to send to networks for a salon-based reality.

The company and Joseph Bordonaro, owner of Fresh Salon, have been working together for a year on the concept and now, Marc Reda, creative director, says they have some "initial interest from a few networks."

At 10 a.m. Monday, footage for the pilot will be shot at Heritage Guild of Easton on 70 Hilton Street and at 1 p.m. at Fresh Salon & Wellness Center at 1626 Washington Street.

"We're very excited about this and possibly bringing a reality show to Easton," says Bordonaro.

After the shoot, Lou Reda Productions will edit the pilot and present it to the networks for consideration.

Lou Reda, the company's founder, first made a national name for himself in 1982 when he executive produced the CBS miniseries "The Blue and Gray, "starring Gregory Peck as Abraham Lincoln. Over the next 30 years the company produced more than 500 hours of programming for US and international television networks, including A&E, History, BIO, Discovery, Military Channel, CBS, HDNet and Viacom, while winning a People's Choice Award, eight Emmy nominations, five Cine Golden Eagles and nine Tellys. Among the company's recent productions are the event television series "WWII in HD," nnarrated by Gary Sinise, and "Vietnam in HD," narrated by Michael C. Hall. Both were produced for History channel.

Lou Reda Productions continues to develop and produce unscripted series and factual programs.


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Source: Morning Call (Allentown, PA)

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