News Column

NOMINATIONS - INVESTBANK Best Branding Best Strategic Vision

May 19, 2014



Bearing in mind that fulfilling its clients' needs rests at the top of the bank's priorities, INVESTBANK constantly invests in providing new products and integrating the latest technology within its services.

This vision, which the bank embraces, entitled it to become a finalist at the Banker Middle East Industry Awards 2014 for Best Branding and Best Strategic Vision.

Banker Middle East Industry Awards is the most comprehensive platform offering acknowledgement to pioneering developments in the financial services sector in the Middle East, with a wide array of categories covering all areas of banking services.

In addition, the bank won two awards; the Best Internet Banking 2014 and Best Innovative SMEs 2014, which will add to the list of awards INVESTBANK holds, making it even closer to its market, clients and investors plus outreach its smart banking services and solutions to newer ones. These awards highlight key milestones in achieving the bank's three year strategy, set out in 2011.

In spite of the turbulences in the region over the past three years coupled with the global financial crises and increasing uncertainties among investors, INVESTBANK has continued to post positive growth in net profits and operations.

With 11 branches at present in Jordan, INVESTBANK will expand to cover more areas in Amman to ensure the reach of its award-winning smart banking services and solutions during 2014, to a larger base of clients.

Eager to introduce new services, INVESTBANK launched four new services that highlighted a demand from investors in the market. These are Tip Your Kids to Save with Every Purchase; Aramex partnership with Shop and Ship to benefit its clients when shopping from around the world, and the iSaver 1, with the highest online savings via their internet banking service and the best loyalty programme by offering two per cent cash back on each purchase made.

All these have made it possible for INVESTBANK to establish the foundation of a very strong client loyalty system by which it has become one of the leaders in investment banking in the region.

Keen to contribute to the development of local communities, which the bank believes is a driving force in triggering economic growth, INVESTBANK collaborated with the Royal Society for the Conservation of Nature (RSCN) to develop farmers' skills in Jordan and turn the agricultural sector into a well-rounded and more organic one.

In addition to educating the work force on latest technologies and other farming practices, such efforts help farmers provide the country with healthier and fresher produce while optimising their assets and trading in their local market.


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Source: Banker Middle East


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