News Column

Freescale tech forum opens in Shenzhen

May 19, 2014

Zhuan Ti

Freescale Semiconductor, a US-based maker of microcontrollers and digital networking processors for the automotive, networking, industrial and consumer markets, today kicks off the two-day Freescale Technology Forum China in Shenzhen. It is the fourth time for the forum to be staged in the South China city.

At the opening session, Freescale President and CEO Gregg Lowe will present a keynote address focusing on the company's vision for a world of connected intelligence where big data, security and cloud computing meet.

Joining him on stage will be his executive leadership team to discuss how the vast array of devices enabled by Freescale microcontrollers, sensors, analog devices and network solutions bring the Internet of Things to life.

"Since its inception in 2005, the forum has become an important opportunity to celebrate innovation, showcasing the very best of what the embedded design community has to offer," said Lowe. "We are excited to share the future of our industry with our partners and customers in Shenzhen this week."

This year's forum features a technology lab with 80 demos, supplemented with learning opportunities culminating in over 110 hours of training in sectors including the auto industry, consumer products, healthcare, industries, networking, smart energy, software and design services.

It will also have a panel discussing "creating partnerships and ecosystems to lead the Internet of Things revolution." Jason Zhang, general manager of Freescale's marketing and business development the Asia-Pacific region, will moderate the panel.

Panelists include Gordon Tsang, senior director of sales of Oracle's Java embedded group, Asia Pacific, Jing-Yeu (Jim) Jaw, principal group program manager of Microsoft's Internet of Things operating system group, MC Chiang, general manager of Advantech (China)'s embedded computing group, and Peter Zhou, general manager of Alibaba Group's Shanghai AutoNavi and secretary-general of the China Association of Internet of Vehicles.

Created to drive innovation and collaboration, the forum is one of the most comprehensive in the industry.

It has been well received by the global developer community, drawing nearly 60,000 attendees worldwide.

(China Daily05/20/2014 page16)

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Source: China Daily: Hong Kong Edition