News Column

Atlanta-based Equity Loans Now Equity Prime Mortgage

May 19, 2014



ATLANTA--(BUSINESS WIRE)-- Equity Loans, a full service mortgage banker whose operations extend to more than 40 states, announced today at MBA’s National Secondary Market Conference & Expo 2014 that it has changed its name to Equity Prime Mortgage. The new name reflects Equity Prime Mortgage’s recent expansion into the wholesale and correspondent lending markets, as well as the company’s plans for future growth. Equity Prime Mortgage is licensed in 41 states and will continue to operate as Equity Home Capital in New York.

“While the name Equity Loans has served us well, the transformation to Equity Prime Mortgage was sparked by our company’s expansion into new markets and our plans for the future, as we want our name to reflect that change and new divisions of the company,” said Kunjan “KP” Patel, CEO of Equity Prime Mortgage. “After evaluating this decision with several of our customers and employees, we know this is a step in the right direction. We look forward to this new chapter and while our name has changed, we assure our customers that Equity Prime Mortgage will continue to serve them as the same lender they have come to know and trust.”

The name Equity Loans was established when the company was founded in 2008, and over the years, the lender has grown from just a few branches to one of the top residential lending institutions in the country. The company entered the wholesale market in June 2013 and the correspondent lending market in December 2013. In addition to establishing a dedicated wholesale team for this new channel, Equity Prime Mortgage established two new executive positions, naming Brian Gillespie and Felix Ortiz as vice presidents of the Third Party Originator (TPO) Production Channel.

“Equity Prime Mortgage remains committed to providing services, benefits and programs that are unmatched in the industry to ultimately help more families and individuals achieve their dreams of homeownership,” said Eddy Perez, president of Equity Prime Mortgage. “We offer borrowers, brokers and lenders the strength and security of a forward-acting national mortgage banker, dedicated to excellence and client service.”

The lender’s sustainability and success has been backed by several recent awards and recognition, including the 2013 Inc. 500|5000 list of fastest growing companies in America, one of Scotsman Guide’s top mortgage lenders, and one of “Atlanta’s Best and Brightest Companies to WorkTM” for by the National Association For Business Resources (NABR).

About Equity Prime Mortgage

Equity Prime Mortgage (formerly Equity Loans) is a full service mortgage banker whose operations extend to more than 40 states. Headquartered in Atlanta, Ga., Equity Prime Mortgage provides a wide range of diverse, flexible mortgage packages for customers with a variety of backgrounds and financial needs without compromising follow through and customer service. Backed by a staff of experienced professionals, Equity Prime Mortgage offers borrowers, brokers and lenders the strength and security of a forward-acting national mortgage banker, dedicated to excellence and client service. For more information, visit www.equityprime.com.



For Equity Prime Mortgage

Lauren Schuster, 678-781-7209

Source: Equity Prime Mortgage


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