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To help developing and implementing a new media planning and buying strategy

May 16, 2014



Contract Awarded to help developing and implementing a new media planning and buying strategy

The Leeds office of global agency MediaCom has been appointed by the Provident Financial Group.

The brief, with a media budget of more than 5m for this year, includes developing and implementing a new media planning and buying strategy for the group s brands which includes Satsuma Loans.

Director Steve Empson said the office was delighted to have been appointed:

In business for over 130 years, Provident Financial Group have a long held reputation as a responsible short term loan provider, with Satsuma Loans offering a fresh opportunity for the company to respond and capitalise on the fast changing nature of the marketplace.

The contract starts immediately and comes following a competitive pitch against agencies in London and across the UK. MediaCom Leeds says it was appointed based on its ability to draw on the group s industry leading global resources and uncompromising commitment to campaign management and delivery.

Contractor name : MEDIACOM



Contractor address : Penny Kurdyla

One Mediacom Way,

Mediacom Park, NY 10918



Implementing agency : OWNER:

Provident Financial Group

No. 1 Godwin Street

Bradford

BD1 2SU

United Kingdom

url: www.providentfinancial.com



Country :United States

Url : mediacomcable.com


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Source: TendersInfo (India)


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