FRAMINGHAM, Mass.--(BUSINESS WIRE)--
The worldwide personal and entry-level storage (PELS) market was down
-6.9% year over year with nearly 19 million units shipped in the first
quarter of 2014 (1Q14), according to the International Data Corporation (IDC)
Personal and Entry Level Storage Tracker. Shipment values declined
along with unit shipment, down -3.9% from a year ago to $1.7 billion.
The entry-level storage market experienced significant growth in unit
shipments this quarter, up 14% year over year, based primarily on the
4-bay market. The entry-level market continued to see strong growth in
the higher bay devices (5, 6, 8, and 12 bays), which saw units shipped
grow 22.5% year over year.
In 1Q14 the personal storage market saw a decline in shipments of
dual-bay products, which were down -8.6% year over year. Single-bay
personal storage devices remained the most popular choice,
representing 97.2% of the personal storage units shipped in 1Q14.
Personal storage represents 98.9% of the PELS unit shipped and 86.7%
of the shipment value in 1Q14.
"The personal and entry-level storage market finished the first quarter
of 2014 with 18.9 million units shipped. While shipments declined
compared to the first quarter of 2013, this decrease is not an
indication of market weakness but rather an unfavorable comparison with
the unusually high shipments seen in 2013 in the aftermath of the HDD
shortage and subsequent recovery," said Liz
Conner, Research Manager, Storage
Systems. "Moreover, not all segments of the market were in decline
in the first quarter. The entry-level portion of the market, which
primarily targets SOHO and SMB customers, experienced double-digit
growth. Increased vendor offerings, continued inclusion of enterprise
level storage features, improved customer understanding/marketing, and
average selling prices that more closely align with personal storage
than enterprise storage all contributed to growth in this segment."
Hard disk drive (HDD) vendors continue to increase their share of PELS
units shipped, gaining 2.4 points year over year to 78.7% market share.
Although the entry-level storage market continued to be dominated by
mainstream non-HDD vendors with 53.6% unit shipment market share, this
market share was down 17.5 points year over year.
Form Factor – The 3.5-inch form factor saw a decline of -9.9%
year over year in units shipped, while the 2.5-inch form factor also
saw units shipped down -5.9% year over year. The 3.5-inch form factor
continued to give way to the more portable 2.5-inch form factor, with
3.5-inch losing 0.8 percentage points of unit market share year over
year in 1Q14.
Capacity Range– End users continue to migrate to higher
capacity points to meet storage needs. In the 3.5-inch personal
storage market, 2 terabyte (TB) devices represented 47.3% of unit
shipments in the quarter. For the 2.5-inch personal storage market,
1TB devices captured 56.1% market share. For the entry-level market,
capacity ranges are more varied due to multiple bays and vendors'
ability to partially populate devices. However, 4TB devices hold the
most market share with 25.1% of units shipped.
Interface – USB continued to be the interface of choice for the
PELS market, although units shipped were down -6.7% year over year in
1Q14. Ethernet remained the interface of choice for the entry-level
market, capturing 93.8% of market share. Thunderbolt continued to ramp
up, posting year-over-year shipment growth of 25.1%, albeit off a very
Worldwide Personal and Entry-Level Storage Shipment Value, Market
Share, and Year-Over-Year Growth, First Quarter 2014 (shipment value
||1Q14 Shipment Value||
||1Q14 Market Share||
||1Q13 Shipment Value||
||1Q13 Market Share||
Mainstream non-HDD Vendors
Source: IDC Worldwide Quarterly Personal and Entry Level Storage
Tracker, May 2014
The PELS market includes storage products and solutions with a single
bay through twelve bay configurations that are manufactured and
marketed for individuals, small offices/home offices, and small
IDC defines Personal Storage as having 1-2 bays and Entry-Level
Storage as having 3-12 bays.
IDC defines an HDD vendor as a vendor who manufactures their own hard
disk drive, in addition to branded external storage.
IDC defines a Mainstream non-HDD vendor as a major PELS vendor who
does not manufacture its own hard disk drives.
Data for the PELS market is reported for calendar periods.
For more information about IDC's Worldwide Quarterly Personal and Entry
Level Storage Tracker, please contact Liz Conner (email@example.com).
About IDC Trackers
Tracker products provide accurate and timely market size, vendor
share, and forecasts for hundreds of technology markets from more than
100 countries around the globe. Using proprietary tools and research
processes, IDC's Trackers are updated on a semiannual, quarterly, and
monthly basis. Tracker results are delivered to clients in user-friendly
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products on their iPhone
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helps IT professionals, business executives, and the investment
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Liz Conner, 508-988-6993