This patent application is assigned to
The following quote was obtained by the news editors from the background information supplied by the inventors: "Online portals through which users of mobile electronics can shop among a wide variety of downloadable software are well known and sometimes referred to as over-the-top OTT application store environments, and there are only a select few application stores that are currently quite popular such as for example Apple's AppStore, Google Play, and the
"Many software applications are now developed for or by cellular service providers (CSP) such as for example
"What is needed in the art is a different model for the application store as portal between the software publishers and the downloading end users, particularly when the application(s) is provided by a CSP, ISP or MO."
In addition to the background information obtained for this patent application, VerticalNews journalists also obtained the inventors' summary information for this patent application: "In accordance with one exemplary aspect of these teachings there is a method for network operators to collaborate in promoting an application that is available in an application store. In this aspect the method comprises: publishing by a mediator the application in the application store; at least some of the collaborating network operators promoting the published application; providing the published application to requesting user devices via the application store; and for each of the requesting user devices that are associated with one of the collaborating network operators, re-branding the provided application with configuration information specific for the collaborating network operator that is associated with the respective user device.
"In accordance with another exemplary aspect of these teachings there is a computer readable memory storing a set of executable instructions. In this aspect the set of instructions comprises: code for publishing a software application in an online application store on behalf of a collaboration of network operators; code for providing the published application to requesting user devices via the application store; code for associating at least some of the requesting user devices to individual ones of the network operators of the collaboration; and code for re-branding the provided application with configuration information specific for the network operator of the collaboration with which the respective user device is associated.
"In accordance with a still further exemplary aspect of these teachings there is an apparatus comprising at least one memory storing a set of computer executable instructions, and at least one processor. In this aspect the memory with the set of computer executable instructions is configured with the at least one processor to cause the apparatus to at least: publish a software application in an online application store on behalf of a collaboration of network operators; provide the published application to requesting user devices via the application store; associate at least some of the requesting user devices to individual ones of the network operators of the collaboration; and cause the provided application to be re-branded with configuration information specific for the network operator of the collaboration with which the respective user device is associated. By way of example such an apparatus may be a server operated by the mediator/publisher as will be further detailed in the next section, or one or more components of such a server.
"These and other aspects are detailed more particularly below.
BRIEF DESCRIPTION OF THE DRAWINGS:
"FIG. 1 is a schematic overview of an
"FIG. 2 is a schematic block diagram of certain entities shown at FIG. 1 which are exemplary electronic entities/nodes/devices for practicing embodiments of these teachings.
"FIG. 3 is a conceptual overview of the application store with three different coalition operators and three different user devices downloading the same app which will present to those different users with different operator-specific branding and/or different look and feel according to an exemplary embodiment of these teachings.
"FIG. 4 is a schematic flow diagram illustrating an app first launched at a user device and how the branding for a specific operator becomes associated to the downloaded app.
"FIG. 5 is a diagram illustrating features of an example method."
URL and more information on this patent application, see: Saari,
Keywords for this news article include: Software,
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