Orchestro’s success comes as consumer brand companies struggle to turn nearly unlimited amounts of data into actionable intelligence. Today, the company helps its customers utilize retailer and syndicated data to better understand consumer patterns and consequently increase on-shelf availability, run more impactful promotions and invest in the right category expansions.
Market traction and highlights from the start of 2014 to date include:
“We’re thrilled to close the books on another record quarter,” said Prashanth V. (PV) Boccasam, CEO of Orchestro. “But even more exciting are the strides we’re making with our customers to help them better work with the world’s largest retailers, defining the rhythm between supply and demand. No one else can provide the actionable insights we do, especially not on the scale we are.”
Stepping Beyond the Shelf
This year, Orchestro has helped its customers respond to market and environmental demands outside the ‘traditional’ scope of on-shelf availability. This February, one of the world’s largest food and beverage suppliers turned to Orchestro in order to better plan and execute promotions around key promotional events across the U.S. The results were so compelling that they believe they will never look at marketing spend analytics any other way for hundreds of promotions they plan to run on our platform.
Orchestro is also providing guidance and support to its customers, helping them to navigate the challenges of the United States’
Coming Soon: New Product Launch
Within the next month, Orchestro will release a new product, and updatedOrchestro-to-Go mobile application, which will provide deeper insights and better integration with Orchestro’s cloud based software.
Follow Podium, the Orchestro blog and our Twitter for more news about Orchestro.
Orchestro correlates big data to reveal patterns, trends and anomalies
that provide insight into consumer goods to shape decisions for
competitive advantage. Please visit www.orchestro.com
for more information.