News Column

Nerdist Industries Announces Sitewide Reboot

May 14, 2014

New Mobile Optimized Nerdist.com Features Responsive Design, Intuitive Interface and Enhanced User Experience

BURBANK, Calif.--(BUSINESS WIRE)-- Nerdist Industries kicks off its next phase of development with an all-new website, new faces, and growth of its online fan community. The multi-platform content creator unveiled its new look on Nerdist.com, a dynamic viewing experience for both mobile and desktop users.

The facelift comes as the company continues to grow its editorial presence. The site, started in 2008 as a personal blog by comedian Chris Hardwick, has grown to become the hub of Nerdist Industries, which encompasses the Nerdist Podcast Network, premium YouTube channel, broadcast television production and live events.

Nerdist Founder and CEO Chris Hardwick’s continued dedication to growing the Nerdist brand has pushed the site toward record traffic month over month. On watching the growth, Hardwick had this to say: “Nerdist is that tangible thing that I can ACTUALLY watch get bigger and better. It means the world to me, and the community that continues to build around it blows me away.”

As the focal point of the company’s digital entertainment efforts, the new site will have more user-friendly functionality allowing increased social interaction, as well as seamless loading of fresh content for the Nerdist reader’s insatiable hunger for pop-culture news. The company has brought together a Voltron-like team of Movies, TV, Gaming, Comics, Science, and Music Editors to combine to form an entertainment super robot. Jessica Chobot will continue bringing the day’s biggest news to audiences on Nerdist News. Launching their own weekly series in the coming months, look for comics and entertainment coverage from Dan Casey, insight into the world of hardcore gaming with Malik Forte, and expand your brain-power by watching science personality Kyle Hill.

Nerdist’s celebration of fandom has attracted innumerable celebrities who want to connect with their fans with one-off comedy videos or regular series like All Star Celebrity BowlingNeil’s Puppet Dreams and Blood & Guts with Scott Ian, all of which will see new episodes in the near future.

Nerdist will offer advertisers refreshing ways to reach their audience of lifestyle trendsetters. Its new platform will now allow for content targeting & video, which will enhance Nerdist’s robust opportunities for branded entertainment & live events.

From Bethesda’s latest AAA title Elder Scrolls Online to the summer blockbuster Godzilla, Nerdist continues to be ahead of the curve on what die-hard enthusiasts are looking for. Themed weeks, new video programming with the growing editorial team and plenty of engaging activations at the summer’s biggest events will continue to drive Nerdist.com’s editorial growth and unique position as the most outspoken proponent of pop culture.

ABOUT NERDIST:

Nerdist Industries is a multi-platform creator of genre and popular culture content. Founded by CEO Chris Hardwick, its online presence includes a website at Nerdist.com; a premium YouTube channel (youtube.com/nerdist) featuring Nerdist News hosted by Jessica Chobot; a combined 2.4 million Twitter followers; a Podcast Network including the flagship Nerdist Podcast; The Nerdist School comedy training program; and the Nerdist Alliance, a community of curated partnerships with some of YouTube's most talented and passionate creators. Nerdist also produces content for television including @midnight for Comedy Central, All Star Celebrity Bowling for AMC and In the Name of Science for National Geographic Channel. Further, Nerdist hosts live events around the country such as The Nerdist Podcast Live! and Course of the Force, an annual lightsaber relay in partnership with Lucasfilm LTD.



ink Public Relations

Courtney Pisarik / Kelly Vogt Campbell

310-860-0806

Courtney@inkprgroup.com / kelly@inkprgroup.com

Source: Nerdist Industries


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