BlackBerry launched a low-cost touch-screen device in
The handset, to be presented at a glitzy launch event in the Indonesian capital on Tuesday, is the first in a line of devices being made with
The success of the handset retailing for less than
"If this device allows them to grow again, even if it's just small, steady growth, that's a success in itself. That says there is still room for BlackBerry in
The Z3 is the first phone to be launched by BlackBerry since new CEO
From 40% to 4%
Just two years ago, the Canadian firm had a 40% share of the Indonesian market, shipping more than 600 000 handsets per quarter in a country once known as "BlackBerry Nation".
But the launch of the premium, high-priced BlackBerry 10 last year failed to attract buyers in a country where nearly 40% of the population live on about
Chen hopes the Z3 and other devices to follow spark a change in the company's fortunes. The Z3 is being launched at a price point below
"From conception to delivery, the BlackBerry Z3 Jakarta Edition was designed specifically with our Indonesian customers in mind," Chen said in a statement before the launch. The device will allow users to type in Bahasa and come with a special set of BlackBerry Messenger, or BBM Stickers featuring local characters.
Later this year, BlackBerry will launch a new, non-touch-screen device dubbed the BlackBerry Classic in partnership with
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