News Column

NYC's new stores this spring

May 11, 2014

By ByNina Ruggiero, amNewYork, New York

May 11--Fresh fashion is always in season, but there's something about shedding our dowdy winter duds that gives us serious style fever this time of year. And re-awakening our wardrobes has never been easier, thanks to the brand new stores that are sprouting up alongside the tulips and daffodils in NYC. As we eye their goods-- from bold flip-flops and breezy dresses to customized sunnies-- we're making a mental note to clear out some extra closet space when we finally get around to finishing that spring cleaning.

Carolina K Collective

Where: 75 S 6th St., Williamsburg

Argentinian fashion designer Carolina Kleinman's first store is an exotic mix of her own Latin-inspired designs, adorned with ethnic prints and hand-embroidery, plus one-of-a-kind furniture from Mexico, antique rugs from Peru and other miscellaneous finds from her travels. Kleinman has a passion for supporting artisans from around the world, and her mission brings a unique, south of the border shopping experience to south Williamsburg.

Contact: 347-529-4083,

Under Armour

Where: 583 Broadway, SoHo

Hoping to target the fashionable fitness set, Under Armour opened its first New York City store, a two-story flagship (or "brand house") stocked with high-end workout gear for women, men and kids this April. From colorful athletic underwear to workout-specific gear for spin-addicts, yogis and more, the store truly turns getting dressed into a competitive sport. For athletes looking for a customized experience, there are T-shirt and sneaker bars, plus private consultation opportunities with staff members.

Info: 646-863-7389,

Elma Blint

Where: 739 Fulton St., Fort Greene

Longtime Brooklyn Flea vendor Elma Blint celebrated bringing her jewelry selection indoors in May. Her refined new space retains her signature style, with pieces fusing glass, metal and wood, "speckled with the odd curiosity and a waft of inspiration." Shoppers will find stackable stone rings, pull chain earrings, initial pendants and bangles-- including options geared at women with extra small wrists.

Info: 212-920-9514,


Where: 560 5th Avenue, Midtown

Oakley's Fifth Avenue Flagship is the sunglass giant's third store in NYC, but it's a first for the brand in many ways. The megastore features Oakley's only U.S. wholesale showroom, Fifth Avenue's largest interior digital installation (don't forget to look up at the ceiling), an in-store optical center and a custom eyewear bar that helps shoppers find the best look, fit and function for their outdoor activities of choice. It's the first store in the country to sell the new ICON eyewear collection, built for high-performance sports, and also features apparel, watches and other accessories.

Info: 212-741-5236,


Where: 281 Lafayette St., SoHo

This Cali-born shop with a focus on sustainable fashion opened its first East Coast location in SoHo in April and teamed up with Brooklyn-based artist Andrew Lyon to create a very downtown feel. Alternative's New York outpost keeps it simple with comfy basics from the brand's signature line, naturally-dyed tees from their Made in Peru collection and a curated selection of mostly casual pieces for men and women from other well-known eco-friendly designers such as Current Elliott.

Info: 212-226-8210,


Where: 398 West Broadway, SoHo

The ultra-chic French fashion house pour enfants celebrated the opening of a 1,900-square-foot concept store in SoHo in May with celebrity moms in tow. The store, decorated with antique furniture found at Parisian markets, features the brand's signature kiddie couture with cute cherry and floral prints along with an exclusive line of dresses and bracelets designed for the store, and a new collection for older girls. Moms of little ones with sensitive skin will also find Bonpoint's line of natural and hypoallergenic beauty products.

Info: 917-261-5541,


Where: 74 Gansevoort St., Meatpacking District

Havaianas brings a colorful pop-up shop to the Meatpacking District for the second straight year on May 12, and once again the space is filled wall-to-wall with bold summer flip-flops. The 1,200-square-foot space offers the city's largest selection of the popular Brazilian brand's footwear, and features a Make Your Own Havaianas station, where creative shoppers can customize their own pair with a variety of straps, soles and pins to choose from. The store will remain open through Sept. 30.


In Support Of

Where: 342 W 13th St., Meatpacking District

When Tanya Sheikh and Ivan Gilkes founded this new retail concept with the goal of supporting innovative new designers, they saw the always on-trend Meatpacking District as an ideal spot for their first brick and mortar shop. Pieces in the store were selected for their attention to unique detail and a modern aesthetic, and the shop also puts an emphasis on socially conscious brands and events, most recently sponsoring an event in support of children in need of help in Syria. "We believe in bringing people together and showcasing talent," they say.



Where: 65 N 6th St., Williamsburg

The French design house, already popular among Manhattanites, brought its effortless Parisian style to Williamsburg for the first time in May, offering up just the right blend of girly and edgy for spring in the city. The growing brand's 14th U.S. boutique, modeled after their stores abroad, features contemporary women's apparel, shoes, handbags and jewelry that infuse trendy, bohemian details with classic cuts and quality materials.

Info: 718-782-8595,

Artisan de Luxe

Where: 12 Crosby St., SoHo

After a soft opening six months ago, this shop is revved up to celebrate its grand reveal this spring with artisanal denim, hand-embroidered bags, bold prints and leather jackets galore. The Coachella-meets-SoHo shopping destination boasts a "whimsical, rock 'n' roll, bohemian vibe," and names Alessandra Ambrosio and Justin Theroux as celebrity style inspirations. Accessory-lovers will find vintage jewelry and belts among turquoise and stone-embellished pieces with western flair. And yes, the 1971 Harley is for sale.

Info: 646-558-1010,

Urban Outfitters at Space Ninety 8

Where: 98 N 6th St., Williamsburg

Urban Outfitters' concept store, opened at Space Ninety 8 in April, is nothing like any of the store's locations you've seen before. The five-story hipster mecca is an all-inclusive thrift shop, art space, bar and restaurant in addition to selling its usual casual-cool apparel. Shoppers will find everything from overalls and fanny packs (they're baaack) to Jeffrey Campbell platforms and home decor created by Brooklyn-based artisans. Throw in the healing crystals, incense, bicycles and a cocktail, and you've got yourself a truly immersive shopping experience.

Info: 718-599-0209,

La Garconne

Where: 465 Greenwich St., Tribeca

La Garconne, the luxury e-tailer that has gathered a cult fashionista following in the almost decade it's been online, has been creating buzz since March with news of its plan to open a brick and mortar flagship store in Tribeca. The store's rumored May 1 opening date came and went to no avail, but reports say it will open sometime this month. Whenever it does, La Garconne will offer up a blend of womenswear, menswear and home goods from top designers such as Marc Jacobs, Alexander Wang and Phillip Lim, along with promising newcomers to the high fashion scene, with a primary focus on the ladies.



Where: 433 West Broadway, SoHo

Birchbox, the trend-setting beauty subscription site that took girl world by storm with its irresistibly cute monthly packages of sample-sized treats over the past four years, is reportedly opening its first off-line store in late May, after hosting a trial run pop-up shop inside Chelsea Market earlier this year. The New York Times reported that 2,000 products from up to 250 different brands will be sold at the store, which will also include a BYOB (build your own Birchbox) bar with pink boxes ready for filling. Makeup and skincare master classes and hair styling services are planned for the space as well.



Where: 1144 Madison Ave., Upper East Side

Madewell, the laid-back younger sister to J.Crew's upscale prep, is decidedly more Brooklyn than Upper East Side, but its way of blending a relaxed vibe with quality materials has found the brand success in all parts of town, from SoHo to Fifth Avenue. It opens its third NYC shop May 21, just in time for shoppers to scoop up a chambray tunic dress or boho bikini as temperatures continue to rise.

Info: 212-879-2801,


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