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MICROSOFT READIES FOR SMARTPHONE PUSH

May 9, 2014



Microsoft has readied itself to tap the affordable segment of India's smartphone market. Following the acquisition of Nokia's mobile devices business, Microsoft is planning to launch a slew of products running the Windows operating system. The company is targeting the $50 billion affordable handset market globally. It will especially focus on emerging markets, including India. It will launch a number of affordable phones on the Windows Phone platform in 2014. The phones will be manufactured by Nokia as well as Indian companies like Micromax, Lava and Xolo. Microsoft has made the Windows platform free for phones and tablets with screens smaller than nine inches. It will also bring affordable smartphones with dual-SIM capabilities. This is expected to push demand for windows devices. Microsoft is also enhancing its relationship with app developers and publishers.


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Source: Indian Business Insight


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