News Column

Call for Entries: Multicultural Marketing Awards

May 12, 2014

Staff Reports --


NEW YORK, May 12 -- NAMIC (National Association for Multi-ethnicity in Communications) is calling for entries for the upcoming Excellence in Multicultural Marketing Awards (EMMA).

The competition recognizes outstanding marketing efforts to attract and retain ethnically and culturally diverse audiences such as U.S. Hispanics. Winners will be honored at a special luncheon Sept. 17 during the 28th annual NAMIC Conference in New York.

EMMAs are awarded in two categories, Case Studies/Campaigns and Marketing Tactics, and are judged in the subdivisions of Media Content Distributors and Networks & Communications Suppliers.

The Media Content Distributors division has been expanded to allow award entries from a wider cross-section of marketing efforts.

"As the new multicultural America emerges and business becomes more global," Alicin Williamson, interim president of NAMIC and principal, Raben Group, said in a news release, "we look forward to recognizing the achievements of innovative creators that are influencing the marketplace."

Entries are judged against a standard of excellence and not against other entrants, which means categories can have multiple winners or none at all.

Winners will also be featured in the September edition of CableFAX: The Magazine. Marketing efforts executed between June 1, 2013 and May 31, 2014, targeting one or more cultural or ethnic segments are eligible.

The entry deadline is June 13.

For eligibility information, to submit digital entries and view the 2013 EMMA winners, visit the Excellence in Multicultural Marketing Awards website.

NAMIC focuses on multi-ethnic diversity in the communications industry and was founded in 1980 as a nonprofit trade association.

Source: (c) 2014. All rights reserved.

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