News Column

BrainJuicer Shares Slide On 2014 Cost Warnings

May 12, 2014

Hana Stewart-Smith



LONDON (Alliance News) - Shares in BrainJuicer PLC dropped 21% after it noted that it expects to post a much higher share based payment charge for 2014 due to a sharp rise in its share price during 2013 and early 2014, in a statement ahead of its annual general meeting Monday.


The marketing research agency expects a total charge of around GBP1 million in share-based payments for the year and related national insurance payments, compared to GBP300,000 in 2013.


The company also expects to post "somewhat higher" costs from the second quarter of the year onwards, as it continues to invest in its business and expand its client account management teams.


BrainJuicer said it had generated revenue growth in most of its main markets in the year to date, and sales of its unique products have made up almost 80% of its business so far, compared with 74% in 2013.


Shares in BrainJuicer were trading down 20.70% at 410.00 pence Monday morning.








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Source: Alliance News


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