News Column

CHCC Taps Perez as President, CEO

May 1, 2014

Staff Reports --

Alice Perez (photo: Ohla Melokhina)
Alice Perez (photo: Ohla Melokhina)

The California Hispanic Chambers of Commerce has chosen Alice Perez as its new president and CEO, the chamber announced on Thursday.

Ms. Perez, the first Latina to head the CHCC in its 35-year history, starts on May 15.

She brings more than 15 years of experience in board governance with her, having served as president and CEO of the Sacramento Hispanic Chamber of Commerce and worked with the United States Hispanic Chamber of Commerce, the CHCC and local chambers of commerce.

"I am committed to working alongside our board members, local chambers and corporate partners to serve Latino businesses and help our communities grow and prosper," Ms. Perez said in a statement.

"We are very fortunate to be able to recruit a respected leader like Alice to manage our chamber and its local Hispanic chamber network," said Ken Macias, chairman of the CHCC board of directors.

Ms. Perez serves on the board of the California State University Sacramento Foundation, the Foundation for California Community Colleges, City Year Sacramento, and the Center for Fathers and Families, Policy Impact, and is a member of the Caltrans Statewide Small Business Council.

She is also a founding member and past chair of Hispanas Organized for Political Equality.

Ms. Perez will "continue to assist the Sacramento Hispanic Chamber of Commerce through the transition process" while it looks for a new CEO and president, said Marcus Gomez, who chairs the SHCC.

The multiple honors that have come Ms. Perez's way include a Women Who Mean Business Award from the Sacramento Business Journal and being named the 2013 Chamber Executive of the Year by the California Hispanic Chambers of Commerce.

She holds a bachelor of science degree in finance and insurance from Cal State Sacramento.

The CHCC represents the interests of some 700,000 Hispanic entrepreneurs and business owners through a statewide network of Hispanic chambers and business associations.

Source: (c) 2014. All rights reserved.

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