Consumers need a way to assess domestic brands' efficiency, quality
How much would you pay for cleaner air and water? At the same time, how do you know the expense is justified?
With rising awareness of healthy living, purchases of domestic appliances that enhance the indoors environment has leveraged a large share of China's market.
Data from GfK, a service provider of market research and consultancy, show that about 1.7 million air purifiers were sold in
In terms of water purifiers, combined sales revenue in all price ranges reached
But despite the skyrocketing sales revenue, market insiders said the market needs to be more regulated with a clear national standard, and consumers need to better understand what they are buying.
At a department store on
"Various brands, various indexes, various prices - it can be quite confusing for consumers to choose a suitable device," said Zhang Ziqi, a 34-year-old accountant shopping for an air purifier.
Zhang then decided to buy a model from
In China's expanding air and water purifier market, foreign brands are occupying a big share.
According to ZOL, a website that provides e-commerce transaction records, seven of the 10 best-selling brands of air purifiers in
Many consumers lack confidence in domestic brands due to an absence of up-to-date national standards, an industry analyst said.
Current standards on indoor air cleaners, enacted in 2008, don't take into consideration the need for consumers to filter PM2.5 (particulate matter up to 2.5 micrometers in size) or increased use by consumers, according to Song Guangsheng, director of the National Indoor Environment and Indoor Environmental Product Quality Supervision Center.
Water purifiers are in no better a place. According to a report by Oriental Outlook, China currently has no national standard for domestic water purification systems, with many small manufacturers making products in workshops instead in standardized plants.
The picture will soon change, however, as China is drafting new national standards for domestic air cleaners and water purifiers, market insiders say.
"We have been working on the new national standards and will take clean air delivery rate as one of the major benchmarks for evaluating the effectiveness of an air cleaner," said
Clean air delivery rate measures the cubic feet per minute of air that has had particles of a given size removed.
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