Gadget recycling comparison engine CompareMyMobile conducted a survey following the HTC One M8 release, asking consumers trading in their old phone what they are upgrading to. The site found:
• 46.18 percent of people upgrading to the HTC One (M8) are trading in an old HTC smartphone
• 23.74 percent of HTC One (M8) upgraders are trading in an Apple device
• 21.29 percent of all people upgrading to the HTC One (M8) are trading in a Samsung handset
• 13.24 percent of all people upgrading to the new HTC One (M8) are trading in an old HTC One
Following the launch of the HTC One (M8) a month ago, CompareMyMobile have seen a 20 percent spike in the number of old HTC handsets being traded in on the site. HTC One trade-ins have seen a 129 percent spike since the launch too.
The site say that this data really consolidates results from its latest survey. CompareMyMobile found that 46.19 percent of all people who said they are upgrading to the latest HTC One (M8) were trading in their old HTC. Results also show that 13.24 percent of all people upgrading were trading in the original HTC One.
CompareMyMobile says that this shows really strong brand loyalty, especially when compared to previous survey results.
Co-founder of the site,
Survey results do show that HTC is drawing in some Apple and Samsung users too though. 23.74 percent of HTC One (M8) upgraders previously owned an iPhone, and 21.29 percent previously owned a Samsung device.
Top 5 brands people are trading in for the HTC One (M8):
1. HTC – 46.18 percent*
2. Apple – 23.74 percent*
3. Samsung – 21.29 percent*
*Percentage of people upgrading to the HTC One M8 from these brands following the launch in March
CompareMyMobile's data also shows that around 8 percent of people upgrading were trading in a Samsung Galaxy S4 and 7 percent were trading in an iPhone 5 – as people coming to the end of their contracts with certain brands are choosing to switch.
Currently HTC makes up 10.02 percent of all trade-ins on the site – up from 7.51 percent before the HTC One M8 launch.
Brand market share on CompareMyMobile for
1. Samsung: 40.44 percent*
2. Apple: 26.16 percent*
3. HTC: 10.02 percent*
5. BlackBerry: 7.19 percent*
*Brand trade-in market share percentage for the month of
Samsung currently makes up the highest number of smartphone trade-ins on CompareMyMobile, having seen a huge spike following its Samsung Galaxy S5 launch. The Galaxy S4 saw a 150 percent spike in trade-ins after the event.
Site experts say that before last year it was unusual to see such trade-ins spikes for non-Apple devices – the change seems to mirror consumer trends in the smartphone market, as other manufacturers start to deliver competitive devices.
Notes for editors
Survey data was collected by asking consumers trading in old mobile phones on CompareMyMobile what they are upgrading to. For more information please visit the press page of our website or get in touch with our main press contact
Founded in 2009, CompareMyMobile is the
Tel: +44 (0) 7590 116 943
Read the full story at http://www.prweb.com/releases/CompareMyMobile/HTCOneM8ConsumerSurvey/prweb11801850.htm
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