Called Salmon Social, the app is designed to get users engaging in face-to-face conversations rather than through online posts or messages. Users can check in when they arrive at public places like bars, restaurants or conferences. The app displays basic profile information about the other Salmon Social users in the same place, including their job, ages, genders, interests, and whether they or not they are single. Those checking in publicly will also disclose first names and photos. The app also suggests venues where similar users are frequenting in real-time.
The idea, co-creator
"We've all had that moment sitting on a park bench when somebody you don't even know starts talking to you and you have a wonderful conversation," Payne said. "The whole idea for the app is to be able to engage with people, to almost be an ice-breaker."
Payne was president of Picaboo Yearbooks, a
Payne, 48, and Nicholson, 24, signed two
The team unveiled Salmon Social on Wednesday at Boise Tech Cocktail and hopes to release the app for free download on both Android and iPhone platforms by
A test run in the
They would need 40 million downloads to succeed nationally, she said.
"Of course, we both realize this is a one-in-a-million shot," she said. "It's not a slam dunk this will be next great app. I've had moments (of doubts)... We're so close to the end, and we have no way of knowing if people will like it."
Payne estimates he's already spent in the six figures developing the app and
"We realized this could be a really cool inspirational story, even if doesn't' work," she said. "We quit our jobs to pursue something we believed in."
The Salmon Social team found instant celebrity in
Revenue from the free app will come from packaging demographic information based on app users to businesses to use in marketing, Nicholson said. Payne said he plans to start talking to investors next week. He said the team probably would sell the app if it became a national success, though he doesn't rule out hanging onto ownership.
Nicholson said over the last few months introductions of "Sam and Bryan" became "
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