Sabor Latino has picked up Wells Fargo as a presenting sponsor of its upcoming food industry trade show, its producers announced Wednesday.
El Show Que Vale la Pena (The Show That Matters), to be held May 13-14 at the Pasadena Convention Center in Pasadena, Calif., is designed to help grocers, restaurateurs and other food-service professionals tap into the lucrative U.S. Hispanic market.
"It is our pleasure to be partnering with this premier Latin food business event that features many businesses which have been long-term customers," Patty Juarez, Wells Fargo commercial banking senior vice president in Orange County, Calif., said in a news release. "We look forward to a successful trade show and continuing to support this community as a resource and financial partner."
"Wells Fargo recognizes the importance of Latino businesses for an economically healthy America," said Lilly Rocha, Sabor Latino producer. "Latinas are leading all other groups in starting and expanding businesses, and many of those are in the food industry."
She added that financial services "are essential for growing this sector."
Additional sponsors and exhibitors include Goya Foods, the Los Angeles Produce Market Association and the Food Industry Business Roundtable.
Sabor Latino is produced by Lilly Rocha of Space67Productions, based in Long Beach, Calif., and Oralia Michel of Omagen Inc. in Los Angeles. Together they have over 35 years' experience in trade shows and expos in the Hispanic and international markets.
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