Johnson & Johnson has named Ernesto Quinteros as its chief design officer. Mr. Quinteros, recently of Belkin International, will join the company May 5 and will report to Sandi Peterson, group worldwide chairman.
The newly created role expands the responsibility of the company's Global Strategic Design Office across the company's portfolio, including pharmaceuticals, medical devices, consumer, and health and wellness.
"The creation of the chief design officer role across our enterprise is part of Johnson & Johnson's efforts to accelerate innovation globally and strengthen the equity of Johnson & Johnson and its core brands," Ms. Peterson said in a news release.
Mr. Quinteros will incorporate the Global Strategic Design Office's design thinking -- which the company describes as a customer-focused integration of user experience, product and packaging design, technology solutions and business requirements -- into business and innovation strategies.
"I am excited by the opportunity to influence design thinking in a global health-care company like Johnson & Johnson," Mr. Quinteros said, "where there is enormous opportunity to innovate for the benefit of patients, health-care professionals and consumers."
During his 13 years at Belkin, Mr. Quinteros was chief design officer and chief brand officer.
Fast Company included Belkin as a top 10 innovator in its "Internet of Things" category for 2014.
Mr. Quinteros will be based at the company's headquarters.
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