Latinum Network has released Veo, a new app meant to connect companies with the surging U.S. Hispanic marketplace, the company announced Friday.
The bilingual Veo app, available for iPhone, iPod touch and Android smartphones, lets brands offer free products, promotions, recipes and giveaways to prospective customers.
Brands can also send direct messages along with highly targeted product sampling and trials, and users will be able to participate in sweepstakes, according to a news release.
Participating in the free app at launch time were the NBA, Comida Kraft, Discovery en Espanol and General Mills Que Rica Vida, among others.
"It is well known that U.S. Hispanics over-index in their use of mobile technology, and Veo gives brands access to consumers this way," David Wellisch, co-founder and managing partner at Latinum Network, said in the release.
Three out of five U.S. Hispanics access the Internet through a mobile device, considerably higher than the U.S. general populations rate of 34 percent, according to a Pew Research Internet Project survey conducted in May 2013.
Veo will also offer special deals from across the Web, featuring products and services of particular interest to the U.S. Hispanic audience, according to the release.
The Veo App is available for free from the App Store on iPhone and iPod touch www.AppStore.com or at the Android Market at https://play.google.com/store/apps
Latinum Network, founded in 2009, helps companies connect with the multicultural economy.
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