Brand names pummeled big names at theaters this weekend as The Lego Movie steamrolled at the box office.
The film version of the venerable toy snapped up
The debut exceeded many analysts' lofty expectations and was plenty enough to leave
Still, it was no match for The Lego Movie, which follows Transformers and G.I. Joe as toys that made the successful leap from shelf to screen. As with those franchises, Lego's weekend haul probably ensures it will become a series, analysts say.
"Now more than ever, studios are constantly looking to make movies out of pre-existing brands," says
So brace yourself for the toy invasion. Among those headed to theaters:
•Ouija. The spooky board game gets the big-screen treatment
Lego proved a snap-fit for critics and fans, as the animated comedy became the best-reviewed film of 2014. About 95% of critics recommended it, says survey site Rotten Tomatoes, while audiences gave it an A, according to pollsters CinemaScore. The strong reviews and young fan base should ensure repeat viewing and keep it among the top films for weeks.
Monuments' future is less certain. Just a third of reviewers gave the movie a thumbs-up, though the adult-skewing picture scored a B-plus with audiences, CinemaScore says.
The animated film Frozen was fourth with
The only other newcomer, the critically ravaged comedy
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