News Column

ZUUS Media and Synacor Partner to Offer Music Video Entertainment

February 6, 2014

Strategic relationship will offer ZUUS’s 150 curated music video channels to Synacor’s cable, satellite, telecom and consumer electronics customers, reaching 20 million monthly unique visitors

NEW YORK & BUFFALO, N.Y.--(BUSINESS WIRE)-- ZUUS Media and Synacor announced a partnership that will enable ZUUS’s premium curated music video channels and original content to be fully integrated and available through all of Synacor’s high profile affiliates, which include leaders in cable, satellite, telecom and consumer electronics. Subscribers under the Synacor umbrella will be able to find ZUUS’s content in the music section of each affiliate’s site and TV Everywhere menu. Users can browse a tailored menu of expertly programmed music video channels that cater to a wide array of personal interests and life's unique moments. ZUUS music experts have curated channels by genre, decade, mood and artist.

ZUUS is launching with a dedicated Bruce Springsteen channel, alongside curated artist channels ranging from Michael Jackson, Jimi Hendrix and One Direction, to themed channels including “Today's Country”, “The Bright Side” and “Throwback Thursday!” ZUUS will refresh its continuous-play channels with new and relevant content each month. This partnership will enable one-stop access for Synacor’s customers’ consumers to one of the largest and most diverse catalogs of music video content available, via their favorite homescreen.

ZUUS Media is contributing its full array of today’s hottest music videos to classics dating back to the 70s as well as fresh original content, including live footage, behind-the-scenes access, artist interviews, and artist-hosted shows to Synacor’s bundled content offerings, adding value and providing a richer music experience to end-consumers. The strategic partnership will leverage both companies' combined pursuit to continuously deliver innovative music entertainment to consumers.

"We're excited to partner with Synacor and offer our expertly-curated music video entertainment to the millions of viewers across their vast network of sites," said Steve Goldstein, CEO and co-founder of ZUUS Media. "ZUUS will enable Synacor’s multitasking audiences to enjoy music videos in ways that match their lifestyle. We are thrilled to expand our network by bringing new and highly relevant content to Synacor’s audience."

"We're delighted to be working with ZUUS Media," said Synacor COO Scott Bailey. "As part of our bundled content and apps offerings, we're excited to offer Synacor customers the ability to deliver the tremendous breadth and depth of ZUUS’s content library to their end-consumers and to ensure they get the most out of their online entertainment experience across all Synacor-powered screens.”

Synacor consumers will have unlimited access to all of ZUUS’s curated channels through a seamlessly integrated experience right on their homepage. The ZUUS digital integration will allow them to enjoy new and exclusive content without ever leaving the primary website. Consumers can enjoy ZUUS’s Bruce Springsteen video channel online starting today.

About ZUUS Media

ZUUS Media is a next-generation multi-platform video entertainment and distribution company that operates ZUUS, a groundbreaking multi-screen music video network with curated discovery at its core. ZUUS is an expertly programmed viewing experience that enables multi-tasking audiences to enjoy video entertainment in ways that match their taste and lifestyle. The ZUUS Network includes four genre-specific music TV channels (ZUUS Country, ZUUS Latino, ZUUS Hip Hop + R&B and ZUUS Hits), currently seen in over 60 million US households, plus over 150 complementary digital video channels available across Web and Mobile, Tablet, Facebook, and Connected TV applications. ZUUS digital channels are curated by Genre, Decade, Mood, Original Programming, and Artist, with more options to come! Visit zuus.com to learn more. ZUUS: The Music Video Network curated by Music Experts and Artists.

About Synacor

Synacor’s white-label platform enables cable, satellite, telecom and consumer electronics companies to deliver TV Everywhere, digital entertainment, cloud-based services and apps to their end-consumers across multiple devices, strengthening those relationships while monetizing the engagement. In addition, Synacor offers digital ad inventory for brands wanting a customized, targeted, programmatic means of reaching their audiences. Synacor (NASDAQ:SYNC), is headquartered in Buffalo, NY, with tech hubs in Toronto, Ottawa and Boston, and ad sales offices in New York, Detroit and Los Angeles. For more information, visit synacor.com. All Media. One Place. Any Device.



PMK•BNC on behalf of ZUUS Media

Aly Gill, 212-373-6126

aly.gill@pmkbnc.com


Source: ZUUS Media


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