Second Screen Viewing Experience Gains Traction at Sochi Winter
As the industry leaders in cloud testing for mobile apps, SOASTA commissioned the study to raise awareness around app user behavior ahead of one of the world’s largest sporting events. The survey was conducted online within
While watching the Olympics, American smartphone/tablet owners who plan on watching the Sochi Winter Olympics plan to use their smartphones and tablets for the following activities:
Of smartphone/tablet owners, social media, including Facebook and Twitter, were most often identified as apps they plan on using during the Sochi Winter Olympics (21%), beating out news (15%) and sports (12%) apps. Other popular app categories included:
SOASTA’s data backs up findings from last month that show how second screen is becoming quickly integrated into the overall sports viewing experience, especially with a younger demographic. While women ages 55-64 who are smartphone/tablet owners are more likely to watch the Olympics (79%) than women age 18-44 (55%), millennial men (ages 18-34) (47%) are more likely to use any apps while watching the events than men age 45+. Surprisingly, millennial men who are smartphone/tablet owners are more likely to use gambling apps (7%) than men age 45-64 (0%) while watching Olympic coverage, followed by women ages 55-64 (6%).
This survey was conducted online within
SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos,
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