New Model Transforms How Enterprise Storage is Sold and Maintained,
Frees Customers from Maintenance Extortion and ‘Forklift Upgrades’
“Our research consistently tells us that maintaining traditional storage infrastructure is a major pain point for IT managers, resulting in additional cost and sometimes risk for the business,” said
Until now, Pure Storage sold its flash arrays and maintenance and service contracts (M&S) in nearly the same way as most storage vendors. As of today, Pure Storage is innovating a new approach that is designed to reduce both lifetime cost and complexity for customers. Once customers make an initial equipment purchase, they can optimize their storage ownership lifecycle and M&S contracts according to their needs. The Forever Flash model has two dimensions:
To illustrate the benefits of Forever Flash, consider this scenario: assume an enterprise storage purchase occurs with an equipment cost of
“Pure Storage is transforming the way we manage our storage investments by offering options to extend the life of our systems while simplifying and reducing the costs of maintenance and support,” said
“The industry shift from hard disk to flash will drive down data storage costs to the lowest levels we’ve ever seen,” remarked
Customer Availability and Details for
Forever Flash is a global program available through most Pure Storage partners, but participation may vary. Forever Flash creates opportunity for the channel by driving demand generation, strengthening account ownership and increasing chances of greater profitability.
“Forever Flash fundamentally is about customer choice, giving them the ability to choose for reasons that make sense to them––not the vendor––the level and timing of Capex vs. Opex that is most beneficial to them. Our sales reps can open new doors and up-level discussions around flash to C-level executives who care about operational and capital savings (which is inherent in Pure Storage FlashArray) and now also available in the pricing model. Enabling customers to shift IT budgets from Capex to Opex and eliminate costly forklift upgrades or maintenance renewals demonstrates long term value to customers, who appreciate the simplified ownership and upgrade model,” said John Woodall, VP of Engineering, Integrated Archive Solutions. “Delivering both business and technology value, Pure Storage FlashArray means higher customer attach and renewal rates, thereby delivering higher profitability for partners.”
For more information about Forever Flash, visit www.purestorage.com/foreverflash.htm.
About Pure Storage
Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit www.purestorage.com.
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Source: Pure Storage