The South Korean firm plans to roll out its new low-cost smartphones priced at
Anuphun Bhakdisuparit, the head of mobile communications products at the Thai unit, believes major mobile operators will be gearing up to migrate their 2G customers to 3G networks this year after they completed nationwide 3G network expansion.
The three operators ?
Mr Anuphun said at least 90% of the country's mobile phone sales this year will come from smartphones, some 18 million units, up from 70% in 2013. Most smartphone demand stems from 3G migration.
The remaining 10% of handset sales will be feature phones.
The local handset industry is facing the same fate as other retail sectors as mobile phone sales last December dropped by almost 10% because of the ongoing political unrest.
Mr Anuphun said LG aims to grab a 10% share in the local smartphone market by 2015, up from nearly zero now.
"We expect our handset sales to increase by at least 40% this year, compared with 12% growth last year," said Mr Anuphun
He said despite the country's political impasse,
LG will focus on the high-end smartphone market in
It expects to launch the LG G Flex smartphone next month, touted as the world's first curved-screen handset. The phone has a six-inch high-definition curved screen, targeting early smartphone adopters. Pre-booking will be offered at the Thailand Mobile Expo, scheduled to be held next week.
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