On Thursday, the
Sharp expects to post a group net profit of
Compared with these companies,
Despite restructuring efforts, Sony thinks it will be difficult to attain its goal of making its electronics business profitable this business year, with the TV business, known for its Bravia TV sets, likely to remain in the red for the 10th consecutive year.
Economic and fiscal policy minister
"I expect the company to go back to its founding spirit of constant innovation and achieve technological development," he told a news conference on Friday.
"It was a tough decision" to end the Vaio PC business, Sony Chief Executive Officer
Sony was a pioneer in the PC market when it launched Vaio products in the late 1990s, introducing unprecedentedly "thin, light and cool" PCs, helping the company to spread the brand, said
"But it could not adapt Vaio products to changing consumer needs," she said. "As it could not come up with a proper strategy in the PC business, ending the business is likely to work positively for
Meanwhile, Sony is seeing some signs of recovery in its gaming and mobile businesses that could help the inventor of the Walkman portable music player revive its electronics business in the future.
In the gaming business, cumulative sales of the new console PlayStation 4 have reached 4.2 million as of
Sony is also seeing sales of its smartphones expand rapidly, as it plans to sell 40 million units of its Xperia handsets this business year, up sharply from 33 million units the previous year.
But uncertainty remains, as the company slashed its annual smartphone sales forecast by 2 million units due to weaker-than-expected demand in
But the company cannot settle there, she said, as it will be forced to hammer out a new strategy to cope with changing market conditions especially in emerging countries, where low-priced smartphones and tablet computers will become popular as they spread more.
"As the unit prices of devices rapidly become cheaper, it will be important for the company to come up with an idea to raise its brand value other than the aspect of devices" such as attractive services, Maita said. "That would be a business that can still be profitable even if it has to sell hardware at low prices."
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