News Column

Discovery Familia Launches Hispanic Health Campaign

February 6, 2014

Staff Reports -- HispanicBusiness.com

Discovery Familia
Discovery Familia 'Camino al bienestar' microsite

Discovery Familia is launching a year-round initiative to cover health topics that have particular resonance with Hispanics. The Camino al Bienstar campaign will cover prevention, alternative medicine, nutrition and physical activities, according to a news release.

Topics will be showcased in Discovery Familia programming and in capsules presented by Dr. Selene Velasco, as well as on the specially created microsite caminoalbienestar.com and the network's Facebook page.

"Because health and wellness are not a destination but a journey full of possibilities, the Camino al Bienestar campaign offers timely, objective information across a wide spectrum of physical and emotional health issues," Dr. Velasco, Discovery Familia's health expert, said in the release.

In February, the campaign will focus on heart disease, which continues to affect disproportionate numbers of Hispanic women.

In addition to Dr. Velasco's capsules, the special campaign programming includes Comidas Curativas, a series hosted by diet and nutrition experts about the powers of foods to cure health problems. The show airs Saturdays at 10 p.m. E/P.

For more information about the Camino al Bienestar campaign, visit caminoalbienestar.com.

About Discovery Familia and Dr. Velasco

Part of Discovery Communications, Discovery Familia is dedicated to Hispanic mothers and their children. During the day, the Discovery Kids block provides programming for children aged 2-6. In the evening, the channel focuses on such topics as childcare, the home, food, health and beauty.

Dr. Velasco specializes in nutrition and chronic disease management. She earned her degree in family medicine at UCLA Santa Monica with a special interest in women's health.

A faculty member of the UCLA David Geffen School of Medicine as well as the Family Medicine Residency program, she also holds a permanent position at the Los Angeles Department of Health Services.



Source: HispanicBusiness.com (c) 2014. All rights reserved.


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